The Practical Leader

AUGUST 16, 2023

Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Energy 52

Energy Crisis Leadership Absenteeism 52

Harvard Business Review

JULY 29, 2014

In this condensed and edited interview, Lazarus shares her thoughts on what “brand” really means in a career context, and why simply being yourself may be the best strategy of all—for women or for men. What can a personal brand do for your career, and what’s the best way to start building one? That’s not just a metaphor.

Brand 10

Brand CEO Mission Statement Career 10

Harvard Business Review

MARCH 9, 2016

But they had energy, curiosity, courage, and a willingness to adapt to new circumstances. Their stories offer valuable lessons on how to build a startup into an iconic brand. Today he has more than 125 stores in the world’s most affluent urban locations and a company valued in excess of $1.5 They operated on shoestrings.

Brand 8

Brand Merchandising Chief Financial Officer Retail 8

Roundtable Talk

NOVEMBER 15, 2011

Republican leadership contender, Rick Perry demonstrated what can happen when you can’t live up to your carefully scripted brand in this cringe-worthy tv moment: Politicians have become masters of brand management. From JFK to Trudeau to Harper and even to our own Rob Ford, political campaigns are essentially run on brand power.

Brand 34

Brand Short-term Career Brand Management 34