The Practical Leader

AUGUST 16, 2023

Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Energy 52

Energy Crisis Leadership Absenteeism 52

N2Growth Blog

SEPTEMBER 13, 2024

At N2Growth, we specialize in helping organizations place CXOs that can unlock the full potential of technology, offering expertise in leadership hiring, development, and retention that enables them to extract valuable insights from customer data and stay ahead of shifting customer needs. But the CXO’s influence goes beyond data.

Diversity 195

Diversity Long-term Loyalty Brand 195

The Practical Leader

MAY 8, 2019

That’s brand management in many companies. But poor service experiences don’t match the brand promise. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Brand 94

Brand Power Brand Management Conference 94

Coaching Tip

APRIL 29, 2011

Fiefdoms and boundaries develop, while lines of authority become unclear. For example, when a global brand manager and a local sales organization share responsibilities, and are rewarded for working together, they will fight for their interests so that both the global brand and the local market are addressed. Kates says.

Development 112

Development Bureaucracy Globalization Middle Management 112

First Friday Book Synopsis

APRIL 16, 2011

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker has earned and deserves his renown as an expert on branding. [.]. Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it.

Aaker 75

Aaker Brand Strategy Books 75

Harvard Business Review

JANUARY 23, 2012

Lafley on my "Innovation Mount Rushmore" as a reminder of the importance of investing time and energy to understand the target market. I've seen many entrepreneurs who have developed elegant solutions to things that matter a great deal to them — and really to no one else. But how do you square that with Steve Jobs?"

Audience 15

Audience Entrepreneur Maturity Innovation 15

Harvard Business Review

MAY 10, 2013

Data-rich practices such as econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. When developing an advertising campaign we are often too focused on the question of "What do we need to say?" The same thing is happening in marketing organizations.

Tools 14

Tools Marketing Power Brand 14