Harvard Business Review

OCTOBER 30, 2012

Ford, for example, reengineered its global product development process to keep all parties, including suppliers, up to date on the status of new products in its pipeline. Brand managers at P&G, for instance, get a constant feed of consumer sentiment from social media. Apple uses Foxconn to make iPads, iPhones, and iPads.

Process 16

Process Strategy Offshoring Information Technology 16

Harvard Business Review

DECEMBER 16, 2010

That is, the importance of "research & development" to business innovation. Advertising will take a backseat to promotional offers as retailers and brand managers alike collectively decide that branding a promotion matters just as much as promoting a brand. WWWabs go mainstream worldwide next year.

Innovation 16

Innovation Supply Chain Business Simulation Advertising 16

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

AUGUST 9, 2016

As a result, respondents said the business doesn’t develop the right insights, get the information to the right people, or make the moves that could add real value. “In traditional brand management, marketers are responsible for specific product lines,” he says. Data-Driven Insight.

Marketing 9

Marketing Content Insurance Brand 9

Harvard Business Review

AUGUST 23, 2018

Truth is, you can have the right portfolio of investments, the right metrics and governance, the right stage-gate development process, and the right talent on the right teams — but if you don’t design the right handoffs between your teams, all of that planning falls apart. But a sickening number of those investments fail.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

JUNE 16, 2016

Maybe a brand manager is moved to a different department, but little else changes – the same consultants are hired, the same “best practices” are pursued – and organization itself rarely actually learns. What builds management perspectives? ” But what is truth in an ambiguous world?

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8

HR Digest

JUNE 27, 2021

Hard skills can be an exhaustive list, hence we have pared it down somewhat to include technical and management skills. Brand Management. Finance special emphasis on block chain and Cryptocurrency. Supply chain management. Collaboration. Adaptability. Artificial Intelligence, Deep learning. Cloud computing.

Skills 116

Skills Supply Chain Emotional Intelligence Affiliate Marketing 116

In the CEO Afterlife

JUNE 8, 2016

As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company.

Brand 100

Brand Brand Management Advertising Management 100