Harvard Business Review

JUNE 16, 2016

In July 2015, Novartis launched its new heart failure drug, Entresto, which Forbes in 2014 predicted would be a blockbuster — with expected sales of $10 billion annually — as the potential market in the US exceeds 5 million people with a heart failure condition. What builds management perspectives? billion sales in India.

Planning 8

Planning Competitive Intelligence Pharmaceuticals Brand 8

Harvard Business Review

OCTOBER 30, 2012

Ford, for example, reengineered its global product development process to keep all parties, including suppliers, up to date on the status of new products in its pipeline. Brand managers at P&G, for instance, get a constant feed of consumer sentiment from social media. Apple uses Foxconn to make iPads, iPhones, and iPads.

Process 15

Process Strategy Offshoring Information Technology 15

N2Growth Blog

JUNE 11, 2010

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. Remember that connections are not the same thing as relationships, but that connections can develop into relationships with the proper effort on your part.

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

AUGUST 9, 2016

Read more from Google Analytics 360 Suite: Rethinking Marketing Measurement from the Ground Up. 3 Ways Marketing Organizations Can Make Data More Actionable. As a result, respondents said the business doesn’t develop the right insights, get the information to the right people, or make the moves that could add real value.

Marketing 8

Marketing Content Insurance Brand 8

Harvard Business Review

JULY 24, 2014

David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” A more current corollary might be, “Brand-building is too important to be left to the brand people.”. A brand can’t just be a promise; it must be a promise delivered.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

DECEMBER 16, 2010

That is, the importance of "research & development" to business innovation. Devices of all kinds have gone from advertising, branding, and marketing media to promotional platforms. Coupons have been redeemed as a "class" not just "mass" vehicle for luxury and high-status items as well as for everyday brands and staples.

Innovation 15

Innovation Supply Chain Business Simulation Advertising 15

In the CEO Afterlife

JUNE 8, 2016

As Ogilvy’s Ian MacKellar, who helped develop the current creative platform, would say: “For any campaign or creative idea, it helps to have a conflict, a tension, an enemy.” competitors are entering the market. Within two years, the brand went from a small share to 25% of the Canadian market,” notes Bell.

Brand 100

Brand Brand Management Advertising Management 100