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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

The business world constantly evolves, so marketers must stay current on new trends and technologies. With the constant advancements in marketing tools, it’s more important than ever for professionals to stay abreast of new trends and developments. You’ll also learn about current and emerging trends in the industry.

Marketing 101
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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 382
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How to Build a Brand | N2Growth Blog

N2Growth Blog

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271
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Are You Read to Declare War?

Strategy Driven

It’s every businessperson’s nightmare: his or her company is failing, dysfunctional, stuck in neutral, and/or is disappointing overall, from the finances to the customer feedback. Jobs was determined to bring the technology to market and anyone who stood in his way would not have a place at Apple. That’s the bad news.

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The Next Wave of Process Strategy

Harvard Business Review

That's because information technology — not just the Internet, but also mobile devices, " big data " for intensive data-crunching, and other computer hardware and software — will render even some of today's most proficient business processes obsolete by the end of the decade. Apple uses Foxconn to make iPads, iPhones, and iPads.

Process 15
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Job skills in demand in 2021

HR Digest

Hard skills can be an exhaustive list, hence we have pared it down somewhat to include technical and management skills. Brand Management. Finance special emphasis on block chain and Cryptocurrency. Supply chain management. Collaboration. Adaptability. Artificial Intelligence, Deep learning. Cloud computing.

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