The Practical Leader

AUGUST 16, 2023

Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Energy 52

Energy Crisis Leadership Absenteeism 52

N2Growth Blog

SEPTEMBER 13, 2024

With an acute focus on customer experience, the CXO taps into vast reserves of customer data to craft innovative solutions that enhance user experiences, boost satisfaction, and build lasting loyalty. Leadership and Innovation: Proven track record of leading transformative change and fostering a culture of innovation.

Diversity 195

Diversity Long-term Loyalty Brand 195

The Practical Leader

MAY 8, 2019

That’s brand management in many companies. But poor service experiences don’t match the brand promise. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Brand 94

Brand Power Brand Management Conference 94

Coaching Tip

APRIL 29, 2011

For example, when a global brand manager and a local sales organization share responsibilities, and are rewarded for working together, they will fight for their interests so that both the global brand and the local market are addressed. Talented people thrive on that kind of energy.

Development 112

Development Bureaucracy Globalization Middle Management 112

Harvard Business Review

JANUARY 23, 2012

Lafley on my "Innovation Mount Rushmore" as a reminder of the importance of investing time and energy to understand the target market. It feels like a classic battle — the scientific approach of a company that launches 80 market research studies a day versus the intuitive touch of the iconic innovator of our time.

Audience 15

Audience Entrepreneur Maturity Innovation 15

Harvard Business Review

MAY 10, 2013

Data-rich practices such as econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. Thinking in terms of desired consumer behavior can unlock innovative strategies. The same thing is happening in marketing organizations. Pull lever X, out will pop Y as a result.

Tools 14

Tools Marketing Power Brand 14

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. They'll increasingly be a source of, and resource for, innovation differentiation in 2011, if not for your organization, then for the firm you most dread competing against. That's right. Contestification.

Innovation 19

Innovation Supply Chain Business Simulation Advertising 19