Brand Management Energy Leadership 
The Practical Leader
AUGUST 16, 2023
One morning, I asked a group of very quiet participants a series of questions about their organization’s climate and leadership effectiveness. His observation points to a big leadership problem, “The opposite of love is not hate, it’s indifference. Some managers will complain about a declining work ethic.
N2Growth Blog
SEPTEMBER 13, 2024
At N2Growth, we specialize in helping organizations place CXOs that can unlock the full potential of technology, offering expertise in leadership hiring, development, and retention that enables them to extract valuable insights from customer data and stay ahead of shifting customer needs. But the CXO’s influence goes beyond data.
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The Practical Leader
MAY 8, 2019
That’s brand management in many companies. But poor service experiences don’t match the brand promise. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.
Coaching Tip
APRIL 29, 2011
For example, when a global brand manager and a local sales organization share responsibilities, and are rewarded for working together, they will fight for their interests so that both the global brand and the local market are addressed. Talented people thrive on that kind of energy.
First Friday Book Synopsis
APRIL 16, 2011
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker has earned and deserves his renown as an expert on branding. [.]. Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it.
Harvard Business Review
JULY 29, 2014
Resilience —the ability to hang in there when things are difficult—is critical in a career, and if you’re spending every hour of the day pretending to be someone you’re not, you’ll be exhausted and won’t have the energy needed to face your real work. Does a personal brand have to change as you become more senior in your company?
Harvard Business Review
JULY 24, 2014
A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.
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