The Practical Leader

AUGUST 16, 2023

Some managers will complain about a declining work ethic. When we look at 360 assessments or engagement surveys, it’s clear that a more accurate response to these managers is; nobody wants to work for you. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture.

Energy 52

Energy Crisis Leadership Absenteeism 52

N2Growth Blog

SEPTEMBER 13, 2024

While many attributes are essential, a few key qualities truly stand out: Expertise in Customer Experience Strategy: A talent for designing and managing the overall client experience, with a knack for crafting strategies that meet and exceed customer expectations.

Diversity 195

Diversity Long-term Loyalty Brand 195

The Practical Leader

MAY 8, 2019

That’s brand management in many companies. But poor service experiences don’t match the brand promise. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Brand 94

Brand Power Brand Management Conference 94

Coaching Tip

APRIL 29, 2011

For example, when a global brand manager and a local sales organization share responsibilities, and are rewarded for working together, they will fight for their interests so that both the global brand and the local market are addressed. Talented people thrive on that kind of energy. Kates says.

Development 112

Development Bureaucracy Globalization Middle Management 112

First Friday Book Synopsis

APRIL 16, 2011

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker has earned and deserves his renown as an expert on branding. [.]. Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it.

Aaker 75

Aaker Brand Strategy Books 75

Harvard Business Review

JANUARY 23, 2012

Lafley on my "Innovation Mount Rushmore" as a reminder of the importance of investing time and energy to understand the target market. Lafley himself hit on one of these kinds of insights when he was a young brand manager at P&G. But how do you square that with Steve Jobs?" an intrepid audience member asks.

Audience 15

Audience Entrepreneur Maturity Innovation 15

Harvard Business Review

MAY 10, 2013

Data-rich practices such as econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. Marketers typically spend the bulk of their creative energy making themselves look attractive to potential customers. The same thing is happening in marketing organizations.

Tools 14

Tools Marketing Power Brand 14