N2Growth Blog

SEPTEMBER 13, 2024

Understanding the Role of a Chief Experience Officer The Chief Experience Officer (CXO) might not have the same name recognition as a CEO or CFO, but their influence is felt across every aspect of a company’s strategy and operations. In today’s world, these qualities are essential for building a company culture that thrives and adapts.

Diversity 195

Diversity Long-term Loyalty Brand 195

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.

Brand 9

Brand Strategy Advertising Brand Management 9

Harvard Business Review

MARCH 9, 2016

His prize, Victoria’s Secret, will generate $8 billion in revenue this year and operates in a dozen countries. But they had energy, curiosity, courage, and a willingness to adapt to new circumstances. Their stories offer valuable lessons on how to build a startup into an iconic brand. They operated on shoestrings.

Brand 8

Brand Merchandising Chief Financial Officer Retail 8

Harvard Business Review

FEBRUARY 16, 2011

But DuPont chief Ellen Kullman has also demonstrated the ability to act on great foresight, if in more mundane categories, leading her company into food-related products and alternative energy while continuing to produce synthetic materials. Second, the 2-in-1 CEOs ensure that their insights can be turned into action.

Parcell 14

Parcell CEO Airlines Trends 14