Brand Management and Ethics - Leadership Digital

Why Great Brands Lose Their Way

In the CEO Afterlife

AUGUST 6, 2013

The new economy has accelerated the need for change in the branding process. I am not suggesting restructuring the entire brand management system. I am making the case for CMOs and CEOs to recognize the necessity of their own direct and passionate involvement as chief brand custodians.

Brand

Brand P&L Human Resources Brand Management

Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

N2Growth Blog

JULY 31, 2024

The Importance of Brand Management Online Cultivating a robust online presence has become integral for businesses on the digital playground, the internet. Brand management is the practice of creating and upholding a specific image or perception of a company in the minds of consumers.

Marketing

Marketing Advertising Compliance Brand

Research Explores How Companies Can Do CSR Well

The Horizons Tracker

AUGUST 21, 2023

On the other hand, downplaying CSR initiatives, a phenomenon known as “greenhushing,” can create the false impression that a company is indifferent to its impact on society and the environment, ultimately harming its brand. The path to becoming a conscientious company is not an easy one.

Company

Company Ethics Brand Brand Management

Webinars

The Hidden Skills That Separate Good Leaders from Great Ones

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Poor Customer Service: The Writing is on the Wall

The Practical Leader

JULY 3, 2019

A deep ethic of “If you’re not serving customers directly, you need to serve those who are” must pervade the organization. Leaders with deep servant leadership or service ethic lead organizations with consistently high service levels. Most Brand Management is Misguided and Makes Things Worse.

Ethics

Ethics Brand Management Brand Operations

Is Consumer Non-Durables a Good Career Path?

Talent Anarchy 1

AUGUST 25, 2023

Marketing Managers: Marketing managers are responsible for creating and executing marketing strategies to boost product sales. Brand Managers: Brand managers are tasked with building and maintaining a strong brand image. They work on strategies to enhance brand recognition and loyalty.

Career

Career Supply Chain Pharmaceuticals Industry

Shane's Teen Journey Story, Part Two - Amazing Luck and Hard Work

Building Personal Strength

AUGUST 23, 2011

In addition, all these jobs kept him in top physical condition, reinforced his work ethic, and made him a better athlete on the baseball team. He could be counted on to get things done, so he was quickly promoted into management. As a brand manager, he showed a knack for building a business. He stood out among his peers.

Learning-by-Doing

Learning-by-Doing Sports Construction Brand Management

How Marketing Can Lead Process Improvement

Harvard Business Review

SEPTEMBER 6, 2011

They don't create an ethic of being truly customer-driven. For example, Grainger has formed teams in brand management for each customer segment to identify solutions that result in quantifiable bottom-line improvement. Here are three ways they can.

Process

Process Marketing Bottom-up Brand Management

6 Lessons from Companies That Shut Down Their Business in Russia

Harvard Business Review

DECEMBER 12, 2024

How leaders made business-altering decisions while navigating pressures from social media, employees, customers, politicians, and the stock market.

Company

Company Media Marketing Supply Chain

Where Top-Line Growth Really Comes From

Harvard Business Review

OCTOBER 6, 2011

The insight behind Zipcar comes from an analysis of three fundamental trends: increasing urban densities, the growing preference for convenience in a time-scarce world, and a growing green ethic. The future success of Zipcar may rely as much on the strength and speed of those trends as it will on the effective management of the company.

Trends

Trends Short-term Marketing Resistance

Maintaining Customer Loyalty in the Face of Inflation

Harvard Business Review

FEBRUARY 2, 2024

In times of inflation and economic uncertainty, customer expectations of brands increase. Brands that acknowledge inflation’s effects on business show vulnerability, which, when perceived as genuine, can build customer loyalty. Conversely, brands that fail to be transparent, will lose trust.

Customer Loyalty

Customer Loyalty Loyalty Brand Long-term

Here's What the Internet Is Up To

Harvard Business Review

MAY 31, 2013

People are OK at assessing others but really bad at seeing themselves in their own unvarnished, self-centered, sometimes ethically challenged glory, as psychologist David Dunning writes (Robert Stephen Kaplan says we don''t know our own strengths either ). But then only 43% of the total actually made such a purchase. — Andy O''Connell.

Dunning

Dunning Kleiner Kaplan IPO

Celebrating 10 Years of Cold Call

Harvard Business Review

FEBRUARY 4, 2025

The podcast’s producers handpick three of their favorite episodes.

Leadership Styles

Leadership Styles Brand Management Brand Ethics

Research: How to Position a Luxury Brand as Sustainable

Harvard Business Review

SEPTEMBER 10, 2021

Highlight your company’s commitment to craftsmanship.

Brand

Brand Positioning How To Commitment

Is Your Leadership Creating an Energy Crisis?

The Practical Leader

AUGUST 16, 2023

Some managers will complain about a declining work ethic. When we look at 360 assessments or engagement surveys, it’s clear that a more accurate response to these managers is; nobody wants to work for you. Brand management is an inside job. They brand themselves and the workplace.

Energy

Energy Crisis Leadership Absenteeism

Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

In the CEO Afterlife

JUNE 8, 2016

Speciality coffee shops are competing with retail brands for consumers’ attention in the grocery aisle, new coffee formats are being introduced (such as single-cup brewing systems), and U.S. That’s a good [trend] to hook onto as a coffee manufacturer in terms of where our psyches are when it comes to the ethics of food.

Brand

Brand Brand Management Advertising Management

Good Brands Gone Bad | In the CEO Afterlife

In the CEO Afterlife

MARCH 21, 2011

Unlike BP, who mismanaged an accident, Halliburton and Monsanto self-inflicted the ethical decline of their brand image over many years. PS: I was the Canadian Brand Manager of Brylcreem during the demise. Helping the world overcome environmental catastrophes such as the Japan quake might make a damn good start.

Brand

Brand CEO Long-term Crisis

Leadership Digital

Why Great Brands Lose Their Way

Marketing in a Digital Age: The Multifaceted Responsibilities of Modern Chief Marketing Officers

Webinars

Trending Sources

Research Explores How Companies Can Do CSR Well

Webinars

Poor Customer Service: The Writing is on the Wall

Is Consumer Non-Durables a Good Career Path?

Shane's Teen Journey Story, Part Two - Amazing Luck and Hard Work

How Marketing Can Lead Process Improvement

6 Lessons from Companies That Shut Down Their Business in Russia

Where Top-Line Growth Really Comes From

Maintaining Customer Loyalty in the Face of Inflation

Here's What the Internet Is Up To

Celebrating 10 Years of Cold Call

Research: How to Position a Luxury Brand as Sustainable

Is Your Leadership Creating an Energy Crisis?

Nabob and the Coffee Kerfuffle: How the 120-year-old brand managed to maintain its challenger status.

Good Brands Gone Bad | In the CEO Afterlife

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