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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 382
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Choosing The Perfect Business Partner

Women on Business

I had a background in marketing and brand management, and working with concepts and ideas was my passion. But I wasn’t as keen on the business side of things – finances, bookkeeping, and other nitty-gritty that keeps a business flowing smoothly.

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How to Build a Brand | N2Growth Blog

N2Growth Blog

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271
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Planning a successful MBO?

Strategy Driven

When a business is purchased by the management team within the company by borrowing funds, this is referred to as a Management-Buy-out (MBO). Generally, MBOs are only partially financed with private assets by the management. Management Buyout (MBO) vs. Management Buy-In (MBI).

MBO 132
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Regular training and workshops on business models, finance, and market shifts can also significantly augment commercial acumen.

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Essential Tips For First Time Business Owners

Strategy Driven

With that being said, running a business, be that a small start-up, mid-sized enterprise, or a global brand, managing your business is not easy, especially if you’ve never been in that position before.

Tips 122
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Social Media Influence | N2Growth Blog

N2Growth Blog

Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target.

Media 407