Brand Management Finance Leadership 
Strategy Driven
MAY 27, 2023
It provides you with the advanced business skills and leadership knowledge you need to succeed in this growing field. Whether you want to work in a large corporation or an entrepreneurial venture , an online degree in marketing will provide the business knowledge and leadership skills needed to succeed in this industry.
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Regular training and workshops on business models, finance, and market shifts can also significantly augment commercial acumen.
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N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
Great Leadership By Dan
DECEMBER 22, 2016
When John Moorhead, the new ecommerce brand manager, learned that the company hadn’t communicated with customers on this matter, his first reaction was, “We need to apologize.” Embracing Natural Strengths In Leadership & Life. They called, wrote, complained on Amazon, and lit up social media. Now’s the time for spin, right?
N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
Strategy Driven
AUGUST 19, 2011
It’s every businessperson’s nightmare: his or her company is failing, dysfunctional, stuck in neutral, and/or is disappointing overall, from the finances to the customer feedback. Rudderless Leadership. Let me start with the first: Your Company Sucks: It’s Time to Declare War on Yourself by Mark Stevens.
In the CEO Afterlife
APRIL 13, 2016
When I was in brand management, social media did not exist. But I can tell you this: I would have had a field day with this exciting medium because I valued the power of ‘big ideas’ to infuse growth into the brands under my wing. By any comparison, my brands were under-financed. You don’t need deep pockets.
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