Brand Management Finance Technology 
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.
N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
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N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.
N2Growth Blog
JUNE 11, 2010
Commitment - While technology is a natural accelerant helping to catalyze new opportunities and extend relationships, creating trust and influence will still take time. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target.
Strategy Driven
MAY 27, 2023
The business world constantly evolves, so marketers must stay current on new trends and technologies. You’ll study various marketing topics like consumer behavior, marketing analytics, and brand management. In addition to this, you’ll take core business courses, including economics, finance, and accounting.
Strategy Driven
AUGUST 19, 2011
It’s every businessperson’s nightmare: his or her company is failing, dysfunctional, stuck in neutral, and/or is disappointing overall, from the finances to the customer feedback. Jobs was determined to bring the technology to market and anyone who stood in his way would not have a place at Apple. That’s the bad news.
Harvard Business Review
OCTOBER 30, 2012
That's because information technology — not just the Internet, but also mobile devices, " big data " for intensive data-crunching, and other computer hardware and software — will render even some of today's most proficient business processes obsolete by the end of the decade. I see three big opportunities: 1.
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