Brand Brand Valuation Management 
Harvard Business Review
JULY 25, 2011
Not long ago, market research shop Millward Brown released a ranking of the world's most valuable brands. The value of its brand was $153 billion, up 84 percent year on year. Want to build a powerful brand? Ask yourself if your products (or services) could serve as ambassadors for your brand.
Harvard Business Review
APRIL 14, 2015
Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant.
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