How IBM's Sam Palmisano Redefined the Global Corporation
Harvard Business Review
JANUARY 18, 2012
He also forced partners and distributors to commit in writing to uphold IBM's strict ethical standards. In 2009 he called off the $7 billion acquisition of Sun Microsystems in part due to Sun's egregious golden parachutes. Palmisano once said, "The CEO is not the brand! It is not about you.
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