From CEO to Novelist: Not without Perseverance
In the CEO Afterlife
NOVEMBER 13, 2017
For John Richard Bell it was a bizarre change in career direction. Nabob, when Mr. Bell arrived, had too many brands, and lost money. The management team focused on coffee. The move succeeded: Nabob became the top coffee brand in Canada. The golden parachute was nice, but the passion and the purpose was suddenly gone.”.
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