Brand Career Golden Parachute Marketing 
In the CEO Afterlife
NOVEMBER 13, 2017
For John Richard Bell it was a bizarre change in career direction. He climbed the advertising and marketing ladder, and eventually became marketing director at Nabob Foods in Vancouver. Nabob, when Mr. Bell arrived, had too many brands, and lost money. The move succeeded: Nabob became the top coffee brand in Canada.
In the CEO Afterlife
NOVEMBER 13, 2017
For John Richard Bell it was a bizarre change in career direction. He climbed the advertising and marketing ladder, and eventually became marketing director at Nabob Foods in Vancouver. Nabob, when Mr. Bell arrived, had too many brands, and lost money. The move succeeded: Nabob became the top coffee brand in Canada.
Harvard Business Review
JANUARY 18, 2012
When Palmisano retired this month, the media chronicled his success by focusing on IBM's 21% annual growth in earnings per share and its increase in market capitalization to $218 billion. In 2009 he called off the $7 billion acquisition of Sun Microsystems in part due to Sun's egregious golden parachutes. It is not about you.
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