Why Fraudulent Ad Networks Continue to Thrive
Harvard Business Review
OCTOBER 28, 2015
At a medical device company, a brand manager was examining a chart of daily traffic to his website. His counterpart, Augustine Fou, a digital marketing consultant, returned the nods and grinned. The consultant and his client both knew what happened on August 15. Fou, a prodigy who earned a Ph.D. million per month.
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