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Fear Disrupts Human Development (And Ethics)

Leading in Context

By Linda Fisher Thornton Ethical leaders create fear-free work environments, which are foundational in building and maintaining ethical culture and protecting reputation and ethical brand value.

Ethics 386
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Foster Your Ethical Brand Reputation

Leading in Context

By Linda Fisher Thornton Connect Magazine invited me to weigh in on why ethical brand reputation is so important and how brands can build and foster stronger images.­ In this article I share practical advice on protecting ethical brands and five top leadership trends I see unfolding in 2020.

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To Understand Complexity, Use 7 Dimensions of Ethical Thinking

Leading Blog

T HE BOTTOM LINE is that there is no “good leadership” without ethical thinking. The thinking that powers leadership choices must be grounded in ethical values or the impact on important constituents will be overlooked. This book helps leaders “see” the ethical impact of their choices through 7 Lenses of Ethical Responsibility.

Ethics 301
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7 Reasons Ethics Matters in Brand Value

Leading in Context

Customers shop globally now, and when they buy, they compare products more and more often based on ethics. In addition to shopping cautiously during the recession when money is tight, there's also a trend toward thinking about how each purchase impacts the global community and the planet.

Ethics 239
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Building an Ethical Leadership Culture (Webcast)

Leading in Context

By Linda Fisher Thornton I was recently invited to co-present an ASTD Public Manager Webcast “Developing Ethical Leaders and an Ethical Government Brand” with John Umana. While the Webcast which aired on March 19, 2013 was customized for government HR and Training leaders, the content is applicable across industries.

Ethics 234
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Ethical Values are Good For Business (Part 2)

Leading in Context

By Linda Fisher Thornton Ethical values are good for business, but only when values and strategy align. Consumers are seeking brands that support well-being, sustainability, and social justice, realizing that these brands are more likely to have the best interests of consumers and society at heart.

Ethics 242
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Consumer Trends: 5 Things Brands Should Know

Leading in Context

We've seen many articles about ethical consumerism, conscious capitalism and the responsible consumer. The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction.

Brand 250