N2Growth Blog

JULY 31, 2024

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

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Leading Blog

JANUARY 16, 2023

C HALLENGER BRANDS know what it means to fight their way to success. Challenger brands can’t spend their way to success with big ad campaigns like the category leaders. Instead, they start with a strong business strategy and an acute understanding of who they are as a brand. As true underdogs, it’s the only option they have.

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Brand Advertising Marketing Strategy Competitive Advantage 342

Leading Blog

FEBRUARY 5, 2020

The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share.

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Marketing Leadership Brand Audience 317

Lead Change Blog

AUGUST 30, 2019

In fact, they remain one the of marketing channels via which I find my most valuable contacts. I’ve been to hundreds over the years, but it’s only been within the last few months that I’ve realised the importance of the personal brand at such events. Here’s five super-simple tips for creating your own successful personal brand.

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Brand Tips Succession Audience 275

Leading Blog

MAY 6, 2019

A BRAND properly conceived is more than a marketing activity. Your brand is your North Star as Lindsay Pedersen defines it in Forging an Ironclad Brand. An Ironclad brand is one that unleashes your competitive advantage. An Ironclad brand is one that unleashes your competitive advantage. It must be big.

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Brand Competitive Advantage Sharpe Strategy 255

Lead Change Blog

SEPTEMBER 25, 2018

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. However, does your brand work for you, or against you? If your company grows, what do you gain or stand to lose by changing your brand? My view was clear.

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Sales Wolf Blog

DECEMBER 8, 2024

This skill goes well beyond intuition; it combines experience, strategic insight, and an acute awareness of market dynamics, customer behaviors, and organizational pressures. Developing Business Acumen Capacity for Scaling The key to accelerating Business Acumen Capacity as a skill and mindset in a scaling enterprise.

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N2Growth Blog

JANUARY 15, 2025

One emerging development is the role of the Chief Employee Experience Officer, a position that embodies the growing commitment to placing people at the core of corporate strategy. This can bolster retention, elevate employer branding, and solidify a companys position as a destination for top talent.

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Absenteeism Diversity Execution Strategic Planning 221

Great Leadership By Dan

MAY 14, 2020

(They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). In the context of the climate crisis, the issue of why we should trust ‘the organisation behind the brand’ regarding their environmental credentials, is vital.

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Crisis Brand Leadership Ethics 223

Great Leadership By Dan

JUNE 18, 2019

Everything you decide to do in and for your business—all those hard choices and prioritizing—either reinforces or erodes your brand. Brand should be the North Star to guide you. Your brand—the thing you want to stand for in the mind of your customer—is the best way to filter your decision-making. Think of a brand that you love.

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Brand P&L Delegation Loyalty 197

N2Growth Blog

DECEMBER 5, 2024

We leverage our global network to access high-caliber professionals across research and development, clinical operations, regulatory affairs, and commercialization disciplines. We facilitate the development of diverse teams by advocating inclusive hiring practices, mentorship programs, and unconscious bias training.

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Execution Innovation Leadership Diversity 195

Leading Blog

JUNE 23, 2023

In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” The authors highlight a wide variety of examples of nondisruptive-market-creating innovations to help expand our view of innovation. Look beyond the existing market and environment.

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Disruptive Innovation Blue Ocean Strategy Innovation Brand 364

Leading Blog

MARCH 20, 2018

I T WOULD SEEM that it would go without saying that your culture and your brand should be one and the same. the way we do things around here”)—and your brand or brand identity, how your organization is understood by customers and other stakeholders.”. It is difficult to transform your culture to define your brand.

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Brand Mission Statement Operations Policies 229

N2Growth Blog

SEPTEMBER 13, 2024

They are the bridge between departments, weaving the voice of the customer into every touchpoint and interaction, ultimately positioning the organization for market success. Brand Management: A solid background in building and nurturing a brand that truly connects with customers and reflects the company’s core values.

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Diversity Long-term Loyalty Brand 360

N2Growth Blog

JULY 17, 2024

With the rise of the digital revolution, the Chief Marketing Officer (CMO) role has undergone significant changes. CMOs are no longer limited to traditional roles like branding and advertising. As a result, the customer’s voice has become central to a business’s marketing strategy.

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Loyalty Advertising Brand Media 339

N2Growth Blog

JANUARY 17, 2025

From orchestrating integrated sales and marketing strategies to nurturing high-value customer relationships, this role extends well beyond traditional oversight of revenue goals. These proficiencies enable clear, data-driven insights into shifting consumer demands and evolving market conditions.

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Long-term Short-term Execution Loyalty 195

Let's Grow Leaders

SEPTEMBER 29, 2014

Sure I could talk SMART goals, almost every leadership development person can. “Set a specific revenue goal and break down which markets your income will come from.” A- Authenticity: Identify your values, operating principles and define your brand. Develop a renewal strategy. I worked really hard.

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Great Leadership By Dan

JUNE 7, 2018

But one angle that hasn't yet been covered is the brand-inspired cultural revolution he led inside the organization. Given the state of internal affairs at the company, it’s no wonder the Ford brand was struggling on the outside. and then working as one team to deliver on those, as a Fortune article explains.

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Brand BPR FOB Automotive 193

N2Growth Blog

SEPTEMBER 28, 2020

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

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Human Resources Globalization Resources Diversity 476

N2Growth Blog

FEBRUARY 6, 2014

Develops and fosters diverse teams — 33%. Brand/Engagement. Organizational/market/self awareness. Branding & Identity CEO Profiles Leadership Miscellaneous bad ceos CEO CEO Coaching chief executive magazine Mike Myatt N2growth what makes a good ceo' Strategic thinking — 55%. Integrity — 48%.

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CEO Chief Executive Officer Self-aware Magazine 406

N2Growth Blog

DECEMBER 18, 2024

When approached with rigor and foresight, a leadership change can strengthen confidence among investors, reassure stakeholders, enhance market credibility, and set a clear path for sustained growth. The right candidate should embody the core principles that define the companys ethos and brand promise.

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CEO Planning Succession Long-term 195

N2Growth Blog

DECEMBER 8, 2023

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

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Trends Business Model Execution Marketing 374

Women on Business

APRIL 21, 2018

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Brand Media Marketing Career 247

N2Growth Blog

MARCH 18, 2024

To effectively identify and attract the best candidates, not only is a thorough understanding of the industry and the organization’s specific needs essential, but a resourcing and teaming structure built to allocate the dedicated time to efficiently and expediently cover the current, relevant market.

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Execution Innovation Industry Short-term 399

Next Level Blog

DECEMBER 1, 2020

The publication date of this post, December 1, 2020, marks the 20 th anniversary of our leadership development company, The Eblin Group. We’ve been very intentional about and fortunate in developing long-term relationships with our clients. There’s a lot to say and share about that for sure – more than one blog post can address.

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Development Long-term Workshop Learning-by-Doing 246

Leading Blog

MAY 21, 2021

B USINESS is not a discipline, but an endeavor made up of disciplines such as accounting, communications, economics, finance, leadership, management, marketing, operations, psychology, sociology, and strategy. Lesson: If all options appear to be equal, get more information. Lesson: An expert isn’t always the person who knows the most. . …

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Short-term Morale Rate of Return Finance 431

Leading Blog

SEPTEMBER 4, 2020

David Sax, author of The Soul of an Entrepreneur , says that a startup myth has developed that has “increasingly defined what an entrepreneur was supposed to look like, how they behaved, and what they did. Then there are the social entrepreneurs where the donation is a marketing expense that drives growth.

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Entrepreneur Brand Open-book Uncertainty 422

N2Growth Blog

OCTOBER 24, 2023

Finding the right leaders in an industry that demands excellence, strategic vision, and a deep understanding of financial markets can drive success and stay ahead of the competition. In a constantly evolving industry, these leaders can quickly adjust their strategies and approaches to meet changing market conditions.

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Finance Execution Leadership Long-term 418

N2Growth Blog

SEPTEMBER 13, 2024

Whether expanding into new markets, managing crises, or driving innovation , they bring insight and clarity, combining data with intuition. For example, CEOs who drive a culture of innovation often see significant returns on research and development, leading to notable economic growth.

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CEO Company Customer Loyalty Chief Executive Officer 360

N2Growth Blog

DECEMBER 6, 2022

Although digitization has a significant catalytic effect on these processes, a successful diversification strategy would still need a solid basis and a set of scalable growth patterns that could apply to target markets. It will most likely overcome cross-cultural barriers as it expands into new markets.

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Execution Banking Bond Diversity 387

Leading Blog

JANUARY 18, 2019

We all want to ally ourselves with brands that have hitched their star to a purpose. Who wouldn’t want to work on a Patagonia, a Ben & Jerry’s, a Dove—brands that found their true north long ago, way before purpose became trendier than a retro flip phone or a pair of Louis Vuitton workout pants. Who doesn’t want that? The poseurs.

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Brand Advertising Construction Politics 324

Leading Blog

DECEMBER 3, 2020

Wright Thompson on doing the work: “More and more today, we don’t want to do the work or take the chances required for greatness, and we try to fix all those shortcuts on the back end with marketing and branding—modern, fancy words than mean lie.”. Source: Pappyland: The Story of Family, Fine Bourbon, and the Things That Last.

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Brand Blog Marketing Power 294

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Creativity Business Objectives Marketing Brand 243

Great Results Team Building

DECEMBER 7, 2024

While it may have been well-intentioned, the underlying message is clear: This is about promoting the brand, not about valuing you as an individual. Worse, they risk coming across as a marketing tactic disguised as appreciation. This holiday season, dont let your gifts become another marketing opportunity.

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Team Team Building Morale Loyalty 167

The Horizons Tracker

AUGUST 15, 2023

A recent study from the University of East Anglia has unveiled how Generation Z views online “personal brands” as a critical tool for gaining a competitive advantage in job markets. Consequently, personal branding has emerged as a critical component in achieving career success.

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Brand Marketing Self-aware Competitive Advantage 96

N2Growth Blog

OCTOBER 23, 2023

Additionally, the industry’s highly regulated nature means that executives must have a keen eye for compliance and a strong ability to navigate the ever-changing market dynamics. In addition to industry expertise, biotech executive search firms must demonstrate their ability to adapt to the evolving demands of the market.

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