Brand Development Operations 
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
Leading Blog
JULY 26, 2021
O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. A brand renegade makes huge changes that everyone else turns their heads to notice. Instead, we focused on our brand and how to flip the script on growing a business.
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Leading Blog
SEPTEMBER 2, 2019
William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. For better or worse, the invisible brand is with us, and we have come to depend on it.
N2Growth Blog
DECEMBER 4, 2024
The digital revolution has fundamentally reshaped how businesses operate and engage with customers. Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management.
Leading Blog
AUGUST 19, 2013
As much as people love to over-complicate the topic of branding, simply put, a brand is a promise of value. The most successful brands - the ones I call Mindshare Brands - are those that deliver or over-deliver on that value promise consistently over the long haul. Think Coca-Cola. Think Mercedes. Think Apple.
Lead Change Blog
OCTOBER 2, 2018
Welcome to the October Leadership Development Carnival. We’re excited to share posts from leadership experts from around the globe on the topics of communication, creativity and inspiration, development, engagement, team building, and more. Development. Joel shares: “ Individuals, like companies, have a brand.
Lead Change Blog
NOVEMBER 7, 2016
Welcome to the November 2016 edition of the Leadership Development Carnival! As I was reviewing this month’s submissions to the Leadership Development Carnival, I was wishing we could all get together in a room to exchange these ideas more deeply and directly. Joel recaps: “Have you developed your personal brand?
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