Harvard Business Review

MARCH 17, 2011

But their pushback was firm: disintermediated meetings were preferred to ones facilitated by a third-party like myself. The most important thing I learned is that it doesn't matter how great your brand or how terrific the research; your prospect wants to feel special. Yes, they appreciated my information.

Venture Capitalist 15

Venture Capitalist Disintermediation Class Entrepreneur 15

Harvard Business Review

MAY 25, 2018

In the era of department stores and supermarkets, consumers selected brands from store aisles and shelves. ” The Danger of Disintermediation. Frictionless commerce will test the emotional bonds that make consumers loyal to established brands. That puts all brands in danger.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

MARCH 21, 2014

The Hong-Kong based intermediary Li and Fung’s entire business model is based on orchestrating trust based relationships between garment factories in Asia and other low cost locations and established clothing brands. Again this is not the case with the auto-industry.

Supply Chain 8

Supply Chain Disintermediation Disaggregation Business Model 8

Harvard Business Review

OCTOBER 10, 2014

The rationale is that brands own their own social channels and audiences, then try to earn sharing and word-of-mouth. If social media were truly owned, brands would have control over the experience, access to their fans, and full use of the data. And Facebook now charges brands to reach their own fans and followers.

Media 10

Media B2B Content Disintermediation 10

Harvard Business Review

APRIL 4, 2016

In other words, they sold their real estate assets to institutional investors and private wealth funds, and they began to operate as essentially management companies focused on defining a brand proposition, marketing and generating sales.

Hotels 8

Hotels Disintermediation Real Estate Franchising 8

Harvard Business Review

NOVEMBER 15, 2016

Across the retail landscape, a war is going on, and the battles are being fought on multiple fronts: business models, channels, brands, customers, technologies, and more. This is having a knock-on effect on traditional retail brands that are struggling to compete in the new world order. By Paul Clarke, Chief Technology Officer, Ocado.

Retail 8

Retail Technology Content Chief Technology Officer 8

Harvard Business Review

AUGUST 5, 2015

Specious talk about disintermediation of salespeople obscures the real issues facing firms. Prospects now touch your brand and company at many different points (online, offline, marketing collateral, and so on), when they want, and each touch has an impact on selling tasks. Buying is a continuous and dynamic process.

B2B 8

B2B AIDA AIDAS Disintermediation 8

Harvard Business Review

SEPTEMBER 27, 2016

In our HBR article , my co-author and I highlighted AT&T because it has been strong in its conviction to give its employees—those who have built the brand over the past decades—the opportunity to ensure the continued marketability of their skills through wholesale reskilling. So companies understand a major shift is needed.

Skills 8

Skills Company Core Competence Career 8

Harvard Business Review

DECEMBER 20, 2011

In both instances, the life-cycle management innovation involves using disintermediation to change how the customer interacts with the product. Throughout its history, Pfizer's biggest product and the biggest-selling branded drug in pharmaceutical industry history, has delivered some confounding strategic lessons.

Disintermediation 16

Disintermediation Industry Pharmaceuticals Price 16

Harvard Business Review

MARCH 15, 2013

An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. Social media pushed this even further by forcing brands to engage with consumers — one-on-one — for the public to see, in a very human voice. Noting more.

Marketing 13

Marketing Brand Advertorial Advertising 13

Harvard Business Review

AUGUST 15, 2016

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. Great salespeople succeed in this new business environment by doing what great brands do. I laid out seven critical brand-building principles that great brands follow when I wrote my first book.

Brand 8

Brand Disintermediation Price Long-term 8

Harvard Business Review

FEBRUARY 22, 2011

Our audience was composed of C-level digital executives from nearly a hundred major media brands. Finally, as these players' analytics become ever more sophisticated as a function of scale, their ability to rationalize how branded goods of all kinds are marketed and sold will grow dramatically.

CPA 16

CPA CPM Advertising Disintermediation 16

Harvard Business Review

DECEMBER 7, 2012

So why don't more brands do this — solve the most frustrating problems we experience when we use their product or service? In short, brands can create loyalty by being more personable, helpful and likable. Brands may be saying that they want engagement and conversations with consumers, but that's not what consumers want. (Do

Marketing 13

Marketing Disintermediation Brand Real Estate 13

Harvard Business Review

JULY 9, 2012

What Happened to Disintermediation? This happened because scale and brand still matter, and also, Dawar argues, because "stultified," "oligopolistic" firms like, uh, publishing companies didn't realize the size of the opportunity they'd missed. THE KING IS DEAD, LONG LIVE THE KING. INSEAD Blog). Instead, what hath the web wrought?

Disintermediation 12

Disintermediation Organization Hotels Diversity 12

Harvard Business Review

NOVEMBER 29, 2013

military – the disintermediating power of the internet has finally reached into the halls of power. The lesson: It’s important to maintain a brand message throughout a show, rather than just in the traditionally more valuable (and pricier) beginning and end slots. It was the first Roosevelt, after all, who called the U.S.

Productivity 10

Productivity Products Disintermediation Library 10