Leading in Context

MARCH 1, 2023

By Linda Fisher Thornton One of my favorite concepts for understanding how social media is changing the visibility of organizational culture is Trendwatching.com’s report Glass Box Brands. As Trendwatching.com eloquently explains, “In an age of radical transparency, your internal culture is your brand.”

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Ethics Brand Report Media 192

Leading Blog

FEBRUARY 9, 2018

T HE BOTTOM LINE is that there is no “good leadership” without ethical thinking. The thinking that powers leadership choices must be grounded in ethical values or the impact on important constituents will be overlooked. This book helps leaders “see” the ethical impact of their choices through 7 Lenses of Ethical Responsibility.

Ethics 277

Ethics Short-term Long-term Guidelines 277

Leading in Context

AUGUST 29, 2018

By Linda Fisher Thornton We need to be talking about where ethics should be… how and where it fits into real life. Too many leaders and organizations have crossed ethical boundaries and that seems to be all we’re seeing in the news headlines.

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Ethics Organization Brand Leadership Development 222

Great Leadership By Dan

NOVEMBER 27, 2018

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.

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Brand Supply Chain Ethics Reputation 189

Leading in Context

FEBRUARY 14, 2018

By Linda Fisher Thornton To celebrate 7 Lenses going into its second printing, this is the fourth post in a special series focused on Why Ethical Thinking Matters.

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Ethics Brand Trends Organization 233

Leading in Context

JULY 12, 2023

Making profitability a top business goal without balancing that with adequate ethics awareness is extremely risky, and could lead to community backlash that ends up destroying your brand.

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Ethics Succession Brand Goal 232

Leading in Context

JUNE 6, 2012

Customers shop globally now, and when they buy, they compare products more and more often based on ethics. In addition to shopping cautiously during the recession when money is tight, there's also a trend toward thinking about how each purchase impacts the global community and the planet.

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Ethics Brand Trends Globalization 231

Leading in Context

SEPTEMBER 27, 2017

By Linda Fisher Thornton I am delighted that Shane Green, author of Culture Hacker, invited me to be a guest on his podcast to talk about ethical leadership and culture. As leaders, it's our job to make it an engaging, ethical, high-trust environment where people can do the very best work of their lives. Culture is what we make of it.

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Ethics Leadership Environment Brand 233

Strategy Driven

NOVEMBER 11, 2021

Ethics have always been important in PR, but they have officially become more important than ever. Nearly every single PR organization follows a code of ethics. PR Council, PRSA, Institute of PR, ICCO, and Global Alliance are just a few of the boards that offer their own code of ethics. What Is Ethics?

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PR Ethics Tactics Public Relations 100

N2Growth Blog

SEPTEMBER 13, 2024

As the ultimate role model, the CEO sets the tone for ethical standards and behavior. A CEO who communicates clearly, makes consistent and ethical decisions, and demonstrates transparency can inspire employees, build trust, and foster a strong sense of loyalty and collaboration.

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CEO Company Customer Loyalty Chief Executive Officer 221

Leading in Context

APRIL 3, 2013

By Linda Fisher Thornton I was recently invited to co-present an ASTD Public Manager Webcast “Developing Ethical Leaders and an Ethical Government Brand” with John Umana. While the Webcast which aired on March 19, 2013 was customized for government HR and Training leaders, the content is applicable across industries.

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Ethics Leadership Brand Content 230

Strategy Driven

FEBRUARY 29, 2024

They also provide a sense of familiarity and approachability, which is fundamental in building a customer’s trust in a brand. These unique phone numbers go beyond mere digits; they embody the essence of the brand they represent. These numbers are a direct line to enhanced customer service and a stronger customer-brand connection.

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Brand Advertising CRM Marketing 81

Leading in Context

JULY 24, 2013

After taking the Leading in Context website and branding back to the drawing board, this week I''m delighted to introduce the Leading in Context® Website version 2.0. Ethical Leader Ethical Organization Trends ethical ethical leadership ethical organization global leadership leading ethicallym ethics what is ethical leadership'

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Ethics Organization Trends Leadership 237

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Some companies brand exceedingly well.

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Brand P&L Human Resources Brand Management 260

Leading in Context

MARCH 6, 2019

By Linda Fisher Thornton One of my favorite concepts for understanding how social media is changing the visibility of organizational culture is Trendwatching.com's report Glass Box Brands. As Trendwatching.com elequently explains, "In an age of radical transparency, your internal culture is your brand."

Ethics 227

Ethics Brand Report Media 227

N2Growth Blog

JULY 31, 2024

In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message. This agility positions the CMO at the forefront of creating robust customer experiences, fostering brand loyalty, and fueling sustainable business growth in the competitive digital arena.

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Marketing Advertising Compliance Brand 221

Leading in Context

NOVEMBER 30, 2011

Which companies are the world's most ethical? Ethisphere's World's Most Ethical Companies 2011 at Ethisphere.com organizes the mostethical companies by industry and country. You may choose to rank based on Trust, Ethical Leadership, Innovation, Revenue, Advertising Spending or Industry. It depends on who you ask!

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Ethics Company Advertising Brand 165

Rich Gee Group

APRIL 13, 2023

Unpacking the Science Behind How We're Convinced and How to Use It Ethically As social creatures, we often seek shortcuts to navigate our complex world. By understanding these principles, individuals and businesses can learn to recognize when they're being influenced and how to persuade others ethically.

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Influence Cialdini Books Ethics 195

Strategy Driven

MARCH 3, 2020

I believe that hyper-relevance, ultra-personalisation, collaboration, ethics and sustainability are the crucial foundations of success. They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). About the Author.

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Crisis Brand Ethics Trends 77

Rich Gee Group

DECEMBER 29, 2023

From reducing carbon footprints to ethical sourcing, integrating sustainable practices can enhance brand reputation, drive customer loyalty, and even open new markets. Investing in their well-being and professional growth isn't just good ethics; it's smart business. article) 4. article) 7.

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Strategy Succession Agility Customer Loyalty 195

Lead from Within

OCTOBER 11, 2024

Create a compelling employer brand that showcases your organization’s values and culture. Leading with Ethics and Social Responsibility In the future of work, leaders will be expected to demonstrate ethical and socially responsible leadership. As a leader, you must develop strategies to win the war for talent.

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Agility Ethics Technology Diversity 184

The Horizons Tracker

JULY 2, 2024

A recent study from the University of Massachusetts Amherst suggests that hospitality businesses showing care and empathy towards employees during crises can gain significant brand loyalty and future business from customers with strong ethical values.

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CEO Company Short-term Long-term 72

N2Growth Blog

OCTOBER 24, 2023

Their commitment to ethical practices is paramount, as they inspire trust and reinforce their credibility in the eyes of their stakeholders. To achieve this, it is crucial for organizations to establish a strong employer brand and showcase their unique value proposition.

Finance 418

Finance Execution Leadership Long-term 418

The Horizons Tracker

AUGUST 21, 2023

Nowadays, firms are increasingly scrutinized for their impact on society and the environment, with corporate social responsibility (CSR) becoming an essential component of brand identity. This is a company that is perceived by stakeholders as actively promoting environmental and social sustainability via co-creation and ethical leadership.

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Company Ethics Brand Brand Management 97

N2Growth Blog

SEPTEMBER 5, 2024

The CSO shapes business strategies that balance economic growth with ecological and social impact, turning sustainability into a powerful lever for innovation and brand strength. Operational Refinement: Oversee operations to minimize waste, boost efficiency, and ensure ethical sourcing in the supply chain.

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Supply Chain Reputation Long-term Trends 195

HR Digest

JULY 22, 2021

When you join a company, there is a proper process of onboarding and an induction program where employees are familiarized with workplace expectations, duties, ethics, and culture. A part of the ethical expectations and behavior from the employee is maintaining a clean environment.

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Ethics Human Resources Consensus Environment 52

Let's Grow Leaders

SEPTEMBER 19, 2022

Say a hard no to ethics and values violations. And, it would clearly violate (this law, compliance, brand standards)… I wonder what ideas you have that could accomplish something similar within those requirements? Say a Hard “No” to Values Clashes and Ethics Violations. .” How to Say No at Work.

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Power Compliance How To Ethics 579

Strategy Driven

JANUARY 18, 2024

Sustainable and Ethical E-commerce As environmental and ethical concerns continue to gain prominence, consumers are becoming more conscious of their purchasing decisions. E-commerce businesses that prioritize sustainability and ethical practices are resonating with an increasingly discerning customer base.

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Trends Marketing Supply Chain Loyalty 81

Strategy Driven

OCTOBER 7, 2024

With their evolving tastes and their penchant for abandoning new things as they could adopt them, these kids are making it difficult for brands to keep up. Sustainable and Inclusive Fashion Unlike their predecessors, members of Gen Z are less likely to purchase based on brand names.

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Fashion Brand Content Trends 99

Strategy Driven

AUGUST 13, 2024

You need to build local brand awareness, find your unique selling point, and highlight your qualities to the local population. Get Your Company Vehicles Wrapped When you’re trying to reach a local market, you should focus on promotional methods that increase your brand awareness among the local population.

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How To Brand Bottom-up Operations 102

Decker Communication

NOVEMBER 14, 2024

AI and machine learning offer instant insights into areas like brand sentiment, trend analysis, and data visualization. Yet, achieving confidence and speed in ethical decision-making requires more than algorithms.

Ethics 59

Ethics Analysis Audience Trends 59

Leading in Context

APRIL 18, 2018

It improves metrics including productivity, employee satisfaction and ethical brand value. By Linda Fisher Thornton Every organization needs to pay attention to trust. It makes organizations better places to work where people want to invest time and plan careers. .

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Ethics Metrics Brand Career 223

N2Growth Blog

DECEMBER 16, 2023

Understanding the Concept of Governance Excellence Governance excellence refers to the strategic oversight conducted by a company’s board of directors that ensures ethical, sustainable, and profitable organizational operations. These factors form a formidable foundation for effective organizational governance when paired together.

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Compliance Ethics Efficiency Metrics 243

Rich Gee Group

MARCH 2, 2023

You can increase your visibility and credibility in your field by showcasing your expertise and building your brand online. Build a strong work ethic: Finally, building a solid work ethic is critical to making yourself more valuable in the marketplace. Network frequently.

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Ethics How To Trends Webinar 195

Strategy Driven

JANUARY 30, 2024

The acts can be intrinsically fulfilling and at the same time, increase your brand value. You can also sponsor an event to expose your brand to potential customers. List down the local charities and nonprofits, and mark the ones that share the same values and business ethics as you. It can help you in two ways.

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Supply Chain Ethics NGO Brand 86

Leading Blog

SEPTEMBER 11, 2023

Develop a strong, consistent personal brand that evokes confidence in everyone around you, especially financial partners. This means demonstrating consistent reliability in your ethics and consistency in how you show up.” To Succeed in Business, You Need to Persuade Others to Take a Risk on You. Develop an Exit Strategy.

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Entrepreneur Exit Strategy Follow-up Ethics 356

Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

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Brand Press Release Discount Loyalty 237