Leading in Context

APRIL 3, 2013

By Linda Fisher Thornton I was recently invited to co-present an ASTD Public Manager Webcast “Developing Ethical Leaders and an Ethical Government Brand” with John Umana. While the Webcast which aired on March 19, 2013 was customized for government HR and Training leaders, the content is applicable across industries.

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In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Some companies brand exceedingly well.

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Leading in Context

FEBRUARY 14, 2018

By Linda Fisher Thornton To celebrate 7 Lenses going into its second printing, this is the fourth post in a special series focused on Why Ethical Thinking Matters.

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Leading in Context

AUGUST 29, 2018

By Linda Fisher Thornton We need to be talking about where ethics should be… how and where it fits into real life. Too many leaders and organizations have crossed ethical boundaries and that seems to be all we’re seeing in the news headlines.

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Great Leadership By Dan

MAY 14, 2020

Whilst hyper-relevance, ultra-personalisation, collaboration, ethics and sustainability are the crucial foundations of success; those tasked with creating that innovation are now faced with the challenge of the environmental crisis. This meaning that society and business alike are confronted with an existential dilemma.

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Leading in Context

SEPTEMBER 27, 2017

By Linda Fisher Thornton I am delighted that Shane Green, author of Culture Hacker, invited me to be a guest on his podcast to talk about ethical leadership and culture. As leaders, it's our job to make it an engaging, ethical, high-trust environment where people can do the very best work of their lives. Culture is what we make of it.

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N2Growth Blog

APRIL 30, 2024

Understanding the Board’s Responsibility in Promoting Sustainable Ethics & Practices Board members are crucial in guiding corporate entities toward adopting ethics and sustainable practices. To achieve lasting impact, corporations must prioritize ethical governance.

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Leading in Context

NOVEMBER 30, 2011

Which companies are the world's most ethical? Ethisphere's World's Most Ethical Companies 2011 at Ethisphere.com organizes the mostethical companies by industry and country. You may choose to rank based on Trust, Ethical Leadership, Innovation, Revenue, Advertising Spending or Industry. It depends on who you ask!

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Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

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Brand Press Release Discount Loyalty 237

Great Leadership By Dan

NOVEMBER 27, 2018

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.

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Leading in Context

MARCH 1, 2023

By Linda Fisher Thornton One of my favorite concepts for understanding how social media is changing the visibility of organizational culture is Trendwatching.com’s report Glass Box Brands. As Trendwatching.com eloquently explains, “In an age of radical transparency, your internal culture is your brand.”

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Women on Business

DECEMBER 2, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?

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Brand Press Release Discount Customer Loyalty 215

Leading in Context

MARCH 6, 2019

By Linda Fisher Thornton One of my favorite concepts for understanding how social media is changing the visibility of organizational culture is Trendwatching.com's report Glass Box Brands. As Trendwatching.com elequently explains, "In an age of radical transparency, your internal culture is your brand."

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Ethics Brand Report Media 227

Let's Grow Leaders

SEPTEMBER 19, 2022

Say a hard no to ethics and values violations. And, it would clearly violate (this law, compliance, brand standards)… I wonder what ideas you have that could accomplish something similar within those requirements? Say a Hard “No” to Values Clashes and Ethics Violations. .” How to Say No at Work.

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Power Compliance How To Ethics 579

Leading in Context

JULY 12, 2023

Making profitability a top business goal without balancing that with adequate ethics awareness is extremely risky, and could lead to community backlash that ends up destroying your brand.

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N2Growth Blog

SEPTEMBER 13, 2024

As the ultimate role model, the CEO sets the tone for ethical standards and behavior. A CEO who communicates clearly, makes consistent and ethical decisions, and demonstrates transparency can inspire employees, build trust, and foster a strong sense of loyalty and collaboration.

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Leading Blog

JUNE 20, 2011

Ethics is about what is right. Legal requires less thought than ethics. Ethics is about you. Ethics requires that you take responsibility for outcomes. Ethics says, “I care what happens to you.” An ethical culture is one that thinks differently. Legal is about what I can get away with. What can I do?”

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N2Growth Blog

AUGUST 10, 2011

I was skimming through headlines on my RSS feed this past weekend when a particular title caught my eye – it simply read: “ Situational Ethics.&# Situational Ethics – Really? Life is full of areas that benefit from flexibility, fluidity, context, and other forms of nuanced thinking, but ethics isn’t one of them.

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Leading in Context

APRIL 18, 2018

It improves metrics including productivity, employee satisfaction and ethical brand value. By Linda Fisher Thornton Every organization needs to pay attention to trust. It makes organizations better places to work where people want to invest time and plan careers. .

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Ethics Metrics Brand Career 228

N2Growth Blog

APRIL 25, 2010

Tenure Kills Brands : As an organization expands and continues to promote mediocre talent up through the ranks, you’ll notice that growth will eventually slow, quality and customer service suffer, and eventually these negative attributes will be reflected in declining brand equity.

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Loyalty Blog Brand Follow-up 419

Leading Blog

AUGUST 14, 2012

With far too much failed leadership on display, leaders should commit to building a different brand of leadership— Triple Crown Leadership , say authors Bob and Gregg Vanourek. Triple Crown leaders integrate five practices that build excellent, ethical, and enduring organizations : Seek “head and heart.”

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N2Growth Blog

OCTOBER 24, 2023

Their commitment to ethical practices is paramount, as they inspire trust and reinforce their credibility in the eyes of their stakeholders. To achieve this, it is crucial for organizations to establish a strong employer brand and showcase their unique value proposition.

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Finance Execution Leadership Long-term 418

N2Growth Blog

JULY 31, 2024

In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message. This agility positions the CMO at the forefront of creating robust customer experiences, fostering brand loyalty, and fueling sustainable business growth in the competitive digital arena.

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Leading in Context

NOVEMBER 17, 2021

By Linda Fisher Thornton Consumers are seeking brands that support well-being, sustainability and social justice, realizing that brands that care about these things are more likely to have the best interests of consumers and society at heart. Brands will be well served to assess their alignment between values, culture and strategy.

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Strategy Brand Ethics Trends 354

N2Growth Blog

NOVEMBER 29, 2010

I personally dont feel bonuses work to promote a good work ethic. salary X, if certain milestones are met on schedule and also tied work ethic and thorough performance-both field and paperwork… a person would have the ability to increase their pay by X. As for our staff, they all received an equal bonus for their efforts.

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Chartered Management Institute

MARCH 25, 2025

Article: Accountability, purpose, client confidence and ethics: new insights for management consultants Written by Ian Wylie Tuesday 25 March 2025 Share Share to LinkedIn Share to Facebook Share via email How must the consulting industry evolve? Rethinking public-sector consulting Governments worldwide spend billions on external consultancy.

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N2Growth Blog

MARCH 30, 2011

A lack of fluidity, development or contextual savvy can cripple even category dominant brands. Reward talent, innovation, loyalty, attitude, creativity, work ethic, contribution, and leadership ability…not tenure. Don’t be the CEO who causes your management team to continually say “the boss won’t go for that one.”. Thoughts?

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Leadership Innovation Bottom-up Loyalty 419

N2Growth Blog

OCTOBER 20, 2010

When we view our responsibilities three-dimensionally as if through a prism that simultaneously allows us to keep focused on the MRC concepts, we will make better mission-focused decisions that are based upon how our resources must be deployed to accomplish them, and we will operate in ethical ways that resonate with our partners and employees.

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Leading Blog

SEPTEMBER 11, 2023

Develop a strong, consistent personal brand that evokes confidence in everyone around you, especially financial partners. This means demonstrating consistent reliability in your ethics and consistency in how you show up.” To Succeed in Business, You Need to Persuade Others to Take a Risk on You. Develop an Exit Strategy.

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Entrepreneur Exit Strategy Follow-up Ethics 407

Leading Blog

JUNE 11, 2021

Most entrepreneurs are imbued with a super-strong work ethic and boundless optimism. If you are successful in building a brand, “even though the business is not yet profitable, it should continue. A brand is the ultimate sustainable advantage and should be fully exploited.”. Mistake #5: The Wrong Team. Avid the sunk cost trap.

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N2Growth Blog

DECEMBER 5, 2010

Your customers don’t care what you put on paper, but they care immensely about whether or not a company’s vision and mission are reflected in a fulfilled brand promise. Our responsibility is to respect the ethic. Furthermore, the enduring anchor of an organization is found in its values and ethics, not its mission.

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Rich Gee Group

OCTOBER 29, 2010

Investigate alternatives to the Z4 – cheaper, better, other brands. Ensure your credit score remains high to garner the best interest rate deal. Set up goal markers to check off during this process. Research – a. Why do you want a Z4? What are the best dealerships? How much will insurance be? What is the resale value?

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Strategy Driven

SEPTEMBER 29, 2023

Ethical business practices can be defined as a set of principles and behaviors that influence how a company conducts itself in relation to daily operations, interactions with others, and decision-making policies. The importance of ethical practices in business cannot be overstated. This is a win-win for everyone involved.

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Ethics Customer Loyalty Short-term Long-term 98

N2Growth Blog

JULY 6, 2010

Furthermore, last time I checked a CEO can always be removed for lack of performance, or moral and ethical indiscretions, so what purpose do CEO term limits serve other than to disincentivize the CEO? Why would you ever want the person in charge of corporate leadership, vision and strategy to be a lame duck right from the get go?

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Rich Gee Group

NOVEMBER 22, 2010

Develop a Personal Brand – Get specific on what you do. Get Shareaholic Tagged as: Book Yourself Solid , Branding , Clients , Marketing , Michael Port , Sales { 2 comments… read them below or add one } Michael Port 11.23.10 Why People Buy What You’re Selling – The philosophy behind their actions. Unported License.

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Books Licensing Bottom-up Ethics 247

Rich Gee Group

DECEMBER 6, 2010

They were a little small (but they did look beautiful – almost brand new). Surprise #1: She then looked in the shoe for my size to send me a Brand New Pair. I had the opportunity to send them back to the factory for their re-crafting service (I wore a hole in each shoe — too many workshops!). Guess what happened? No argument.

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Leading Blog

SEPTEMBER 30, 2011

tomasacker: How do people respond to your brand? Gentile on Ethical Leadership: Asking the Wrong Questions | @YalePress. “Power may corrupt, but absolute power corrupts a lot less than partial power,” says Lucy Kellaway. jamesstrock: Powerful Concept for Service: Everyone Can't Be In Your Front Row.

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