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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Some companies brand exceedingly well.

Brand 260
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Building Your Brand “Buddy The Elf” Style – Part 2 :: Women on.

Women on Business

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237
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Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?

Brand 215
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Business Proverbs and BS | In the CEO Afterlife

In the CEO Afterlife

by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Ultimately, customers will respect you for your honesty and your service ethic; if they don’t. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. In the CEO Afterlife.

CEO 256
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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. The ethic of more balls in the air, more chances of success lurks in their subconscious. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Leadership.

Strategy 234
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Triple Crown Leadership

Leading Blog

With far too much failed leadership on display, leaders should commit to building a different brand of leadership— Triple Crown Leadership , say authors Bob and Gregg Vanourek. Triple Crown leaders integrate five practices that build excellent, ethical, and enduring organizations : Seek “head and heart.”

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Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. Specialists beat generalists – always have, always will.