In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Wouldn’t you expect more innovation?

Brand 260

Brand P&L Human Resources Brand Management 260

Lead from Within

OCTOBER 11, 2024

As a leader, it’s crucial that you harness these advancements to drive innovation and efficiency in your organization. Foster a culture of innovation and empower your team to think digitally. Create a compelling employer brand that showcases your organization’s values and culture.

Agility 184

Agility Ethics Technology Diversity 184

N2Growth Blog

DECEMBER 16, 2023

Understanding the Concept of Governance Excellence Governance excellence refers to the strategic oversight conducted by a company’s board of directors that ensures ethical, sustainable, and profitable organizational operations. These factors form a formidable foundation for effective organizational governance when paired together.

Compliance 243

Compliance Ethics Efficiency Metrics 243

Leading in Context

NOVEMBER 30, 2011

Which companies are the world's most ethical? Ethisphere's World's Most Ethical Companies 2011 at Ethisphere.com organizes the mostethical companies by industry and country. You may choose to rank based on Trust, Ethical Leadership, Innovation, Revenue, Advertising Spending or Industry. It depends on who you ask!

Ethics 165

Ethics Company Advertising Brand 165

Strategy Driven

MARCH 3, 2020

Innovation, on which any organisation is so reliant, is about to become more dynamic and challenging than ever. I believe that hyper-relevance, ultra-personalisation, collaboration, ethics and sustainability are the crucial foundations of success. For strategists, the implications are profound. About the Author.

Crisis 77

Crisis Brand Ethics Trends 77

N2Growth Blog

AUGUST 22, 2024

Recognizing diversity as a competitive advantage for innovation and customer service underscores the CDO’s critical role in creating a more inclusive environment that values individual differences and unique perspectives. Crafting a job description that emphasizes the role’s impact on culture, innovation, and success is crucial.

Diversity 195

Diversity Competitive Advantage Objective Trends 195

N2Growth Blog

OCTOBER 24, 2023

Their commitment to ethical practices is paramount, as they inspire trust and reinforce their credibility in the eyes of their stakeholders. The financial services industry demands leaders who can strategically manage risks, drive innovation, and stay ahead of the curve.

Finance 418

Finance Execution Leadership Long-term 418

N2Growth Blog

JANUARY 23, 2024

This covers not only understanding how digital platforms work but also appreciating their strategic value and harnessing them effectively to drive innovation and change. Elite leaders now honor flexibility, trusting their team’s work ethic and productivity despite the distance that separates them.

Trends 243

Trends Execution Emotional Intelligence Leadership Styles 243

Strategy Driven

OCTOBER 7, 2024

With their evolving tastes and their penchant for abandoning new things as they could adopt them, these kids are making it difficult for brands to keep up. Sustainable and Inclusive Fashion Unlike their predecessors, members of Gen Z are less likely to purchase based on brand names.

Fashion 99

Fashion Brand Content Trends 99

Strategy Driven

JANUARY 18, 2024

Sustainable and Ethical E-commerce As environmental and ethical concerns continue to gain prominence, consumers are becoming more conscious of their purchasing decisions. E-commerce businesses that prioritize sustainability and ethical practices are resonating with an increasingly discerning customer base.

Trends 81

Trends Marketing Supply Chain Loyalty 81

The Horizons Tracker

JULY 2, 2024

A recent study from the University of Massachusetts Amherst suggests that hospitality businesses showing care and empathy towards employees during crises can gain significant brand loyalty and future business from customers with strong ethical values.

CEO 72

CEO Company Short-term Long-term 72

The Horizons Tracker

AUGUST 21, 2023

Nowadays, firms are increasingly scrutinized for their impact on society and the environment, with corporate social responsibility (CSR) becoming an essential component of brand identity. This is a company that is perceived by stakeholders as actively promoting environmental and social sustainability via co-creation and ethical leadership.

Company 97

Company Ethics Brand Brand Management 97

Strategy Driven

MAY 22, 2024

Strategic planners must be well-versed in IT knowledge, project management, and innovation. Experts in sustainability, corporate governance, and ethics can help businesses implement eco-friendly initiatives and socially responsible policies. Building Strong Employer Branding A strong employer brand attracts high-quality candidates.

Strategic Planning 80

Strategic Planning Planning Trends Customer Loyalty 80

Frank Sonnenberg Online

NOVEMBER 19, 2024

From a business standpoint, how much do you invest in: Branding? Branding emphasizes long-term customer loyalty by cultivating a distinctive identity, while sales prioritize short-term revenue generation and meeting immediate targets. Research and development? Moral character?

Cost 72

Cost Short-term Long-term Morale 72

Women on Business

DECEMBER 8, 2010

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237

Brand Press Release Discount Loyalty 237

N2Growth Blog

SEPTEMBER 14, 2020

During one of the most turbulent times in Silicon Valley history, Brad Smith was the steady-handed, innovative, and always resilient CEO of Intuit. He’s currently a philanthropist, a highly sought-after advisor to up-and-coming leaders and Board Chair of Intuit and another iconic American brand, Nordstrom.

Self-aware 396

Self-aware Bond CEO Sports 396

The Horizons Tracker

JANUARY 11, 2022

We increasingly want the organizations we deal with to be purpose-driven and to behave in an ethical way. It’s already well established that a diverse workforce has various organizational benefits, including greater innovation and employee commitment. A diverse workforce.

Morale 122

Morale Diversity Organization Consensus 122

Lead on Purpose

JUNE 17, 2009

Home About the Blog Michael’s Bio Resources Lead on Purpose Entries RSS | Comments RSS Top Posts Lead on Purpose featured Five leadership practices for improving customer service Five factors of leadership Real-world examples of customer service Leadership and Product Management Five stages of problem solving Guest Post: The Yin-Yang of (..)

Brand 100

Brand Taylorism Taylor Godin 100

Miles Anthony Smith

MAY 2, 2018

Uncover Effective, Expert Personal Brand Statement Examples​ What do Rand Fishkin, Charlie Puth, and Martha Stewart all have in common? They are all killer personal brand examples. While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement.

Brand 68

Brand Examples Career Godin 68

Leading Blog

AUGUST 14, 2012

With far too much failed leadership on display, leaders should commit to building a different brand of leadership— Triple Crown Leadership , say authors Bob and Gregg Vanourek. Triple Crown leaders integrate five practices that build excellent, ethical, and enduring organizations : Seek “head and heart.”

Leadership 284

Leadership Ethics Commitment Follow-up 284

Lead Change Blog

JANUARY 2, 2015

Logos, Brands, Slogans. Our world is saturated with advertising, marketing and branding, but are you missing the big picture? The true measure of branding success is when the logo stands alone without any adornment, when the consumer base at large has a brand recognition of the logo. An innovator or a maintainer?

Leadership 150

Leadership Brand Definition Emotional Intelligence 150

Lead Change Blog

JANUARY 2, 2015

Logos, Brands, Slogans. Our world is saturated with advertising, marketing and branding, but are you missing the big picture? The true measure of branding success is when the logo stands alone without any adornment, when the consumer base at large has a brand recognition of the logo. An innovator or a maintainer?

Leadership 150

Leadership Brand Definition Emotional Intelligence 150

Talent Anarchy 1

AUGUST 25, 2023

Brand Managers: Brand managers are tasked with building and maintaining a strong brand image. They work on strategies to enhance brand recognition and loyalty. Research and Development (R&D) Innovation is a driving force in the consumer non-durables industry.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

N2Growth Blog

NOVEMBER 30, 2023

Additionally, the executive director is responsible for creating a positive and inclusive organizational culture that attracts and retains top talent while promoting innovation and continuous improvement. These references can provide valuable insights into the candidate’s work ethic, leadership style, and ability to drive results.

Execution 243

Execution Committee Long-term Objective 243

Lead Change Blog

JULY 3, 2018

of Burgis Successful Solutions provided The Resilient Innovation Leader. Neal states: “ Key takeaways on how resilient innovative leaders to address challenges and focus on value-creating opportunities is associated with risk, crisis and disruption. These are principles that every leader should live by. Neal Burgis, Ph.

Leadership Development 197

Leadership Development Development Leadership Crisis 197

N2Growth Blog

MARCH 30, 2011

The point I ask you to ponder is this: Leadership teams often espouse the need for change and innovation, but rarely apply this thinking to themselves – why? A lack of fluidity, development or contextual savvy can cripple even category dominant brands. Need to reinvigorate a stale enterprise? Thoughts?

Leadership 419

Leadership Innovation Bottom-up Loyalty 419

N2Growth Blog

JANUARY 6, 2024

Navigating the Challenges of Limited Resources in Nonprofit Executive Search Navigating the challenges of limited resources in nonprofit executive search requires a strategic and innovative approach. Developing a strong employer brand is essential to position your nonprofit as an attractive destination for top candidates.

Execution 391

Execution Diversity Long-term Metrics 391

HR Digest

JANUARY 17, 2020

Did you leave because of work issues or ethical issues? BRING MORE INNOVATION. I worked with XYZ for three years, and I had the opportunity of working with some of the best managers who taught me a lot about organizational culture and branding. Did you leave on good terms from your previous office? TIME TO MAKE A CHANGE.

Flextime 119

Flextime Long-term Ethics Reputation 119

N2Growth Blog

NOVEMBER 8, 2016

Today’s successful companies continuously innovate and disrupt the marketplace. Next Practice: Your General Counsel must have the aptitude to not only shape those discussions but also advise the Board on important issues the discussions raise such as public policy, ethics, and risk. He was entirely closed off to innovation.

Reputation 271

Reputation Consultative Competitive Advantage Budgeting 271

HR Digest

APRIL 11, 2024

” by Steve Browne , highlighting a people-centric approach, HR leadership, embracing change and innovation, and continuous development. Legal and Ethical Considerations Navigating the complex legal and ethical landscape is crucial for HR professionals. Other notable books include: “ HR Rising!!

Human Resources 52

Human Resources Books Quinn Talent Management 52

Strategy Driven

MARCH 15, 2019

That relationship is built on trust, but in a post-truth world brands are faced with a serious challenge: so much of modern life is defined by mistrust. I believe that for brands, trust and truth are the most important games in town. But just running an advertising campaign stating that a brand is trustworthy isn’t good enough.

Supply Chain 75

Supply Chain Brand Advertising PR 75

HR Digest

OCTOBER 11, 2019

It set the tone for everything from how you attract customers, retain them and turn them into brand advocates to the way you attract highly talented employees and turn them into company brand ambassadors. A company culture, driven by purpose and brand, can accelerate business performance and empower employees at all levels.

Metrics 81

Metrics Absenteeism Brand Drucker 81

N2Growth Blog

APRIL 25, 2010

Tenure Inhibits Change and Cripples Innovation : Organizations that favor tenure also tend to be prone to majoring in the minors. All of these traits preclude the advancement of change initiatives and cripple innovation. often evoke feelings of hatred at the mere mention of their name.

Loyalty 419

Loyalty Blog Brand Follow-up 419

In the CEO Afterlife

DECEMBER 7, 2014

A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. Specialists beat generalists – always have, always will.

Human Resources 183

Human Resources Competitive Advantage Restructuring Marketing Strategy 183

The Horizons Tracker

APRIL 15, 2024

Regrettably, these sites also offer a loophole for academic dishonesty by providing answers to test questions, a breach of academic ethics. “At a minimum, if you write brand new questions every time, then you know the question and answer do not already exist on one of these websites,” the researchers explain.

Education 57

Education Ethics Class Long-term 57

Strategy Driven

DECEMBER 28, 2023

It could involve investing in new product development, exploring new market segments, or adopting innovative marketing strategies. Ethical and responsible business conduct can foster trust with customers and partners, enhancing the business’s reputation and long-term success.

Compliance 90

Compliance USP Trends Agility 90

In the CEO Afterlife

OCTOBER 7, 2013

While brand reputation remains critical in purchasing decisions, more and more consumers want to know who makes the brands they buy. Less diversity hinders creativity, innovation and entrepreneurial thinking. Success in the new economy requires creativity, innovation and entrepreneurship.

Diversity 200

Diversity Mentor Human Resources Human Capital 200