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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Wouldn’t you expect more innovation?

Brand 260
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Brands, Leadership and the Climate Crisis

Great Leadership By Dan

Guest post from Sean Pillot de Chenecey : Innovation, on which any organisation is so reliant, is about to become more dynamic and challenging than ever. Major action is needed, with businesses in every industry, including the ever-widening area of innovation, having crucial roles to play.

Crisis 223
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2011 Most Ethical Companies

Leading in Context

Which companies are the world's most ethical? Ethisphere's World's Most Ethical Companies 2011 at Ethisphere.com organizes the mostethical companies by industry and country. You may choose to rank based on Trust, Ethical Leadership, Innovation, Revenue, Advertising Spending or Industry. It depends on who you ask!

Ethics 169
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The Evolving Role of the Board of Directors in Sustainability and Ethics

N2Growth Blog

Understanding the Board’s Responsibility in Promoting Sustainable Ethics & Practices Board members are crucial in guiding corporate entities toward adopting ethics and sustainable practices. It calls for courageous leadership from a board willing to innovate, collaborate, and inspire others to follow.

Ethics 221
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The Future Is Where Brands Must Focus

Great Leadership By Dan

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.

Brand 189
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Building Your Brand “Buddy The Elf” Style – Part 2 :: Women on.

Women on Business

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237
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How a CEO Can Make or Break Your Company

N2Growth Blog

Whether expanding into new markets, managing crises, or driving innovation , they bring insight and clarity, combining data with intuition. Every decision—big or small—creates a ripple effect across the company, impacting everything from employee motivation to customer satisfaction, competitiveness, and innovation.

CEO 360