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Fear Disrupts Human Development (And Ethics)

Leading in Context

By Linda Fisher Thornton Ethical leaders create fear-free work environments, which are foundational in building and maintaining ethical culture and protecting reputation and ethical brand value.

Ethics 386
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To Understand Complexity, Use 7 Dimensions of Ethical Thinking

Leading Blog

T HE BOTTOM LINE is that there is no “good leadership” without ethical thinking. The thinking that powers leadership choices must be grounded in ethical values or the impact on important constituents will be overlooked. This book helps leaders “see” the ethical impact of their choices through 7 Lenses of Ethical Responsibility.

Ethics 301
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Ethical Values are Good For Business (Part 2)

Leading in Context

By Linda Fisher Thornton Ethical values are good for business, but only when values and strategy align. Consumers are seeking brands that support well-being, sustainability, and social justice, realizing that these brands are more likely to have the best interests of consumers and society at heart.

Ethics 242
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Building an Ethical Leadership Culture (Webcast)

Leading in Context

By Linda Fisher Thornton I was recently invited to co-present an ASTD Public Manager Webcast “Developing Ethical Leaders and an Ethical Government Brand” with John Umana. While the Webcast which aired on March 19, 2013 was customized for government HR and Training leaders, the content is applicable across industries.

Ethics 234
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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Some companies brand exceedingly well.

Brand 260
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Consumer Trends: 5 Things Brands Should Know

Leading in Context

We've seen many articles about ethical consumerism, conscious capitalism and the responsible consumer. The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction.

Brand 250
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Brands, Leadership and the Climate Crisis

Great Leadership By Dan

Whilst hyper-relevance, ultra-personalisation, collaboration, ethics and sustainability are the crucial foundations of success; those tasked with creating that innovation are now faced with the challenge of the environmental crisis. This meaning that society and business alike are confronted with an existential dilemma.

Crisis 223