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By Linda Fisher Thornton Ethical leaders create fear-free work environments, which are foundational in building and maintaining ethical culture and protecting reputation and ethicalbrand value.
T HE BOTTOM LINE is that there is no “good leadership” without ethical thinking. The thinking that powers leadership choices must be grounded in ethical values or the impact on important constituents will be overlooked. This book helps leaders “see” the ethical impact of their choices through 7 Lenses of Ethical Responsibility.
By Linda Fisher Thornton Ethical values are good for business, but only when values and strategy align. Consumers are seeking brands that support well-being, sustainability, and social justice, realizing that these brands are more likely to have the best interests of consumers and society at heart.
By Linda Fisher Thornton I was recently invited to co-present an ASTD Public Manager Webcast “Developing Ethical Leaders and an Ethical Government Brand” with John Umana. While the Webcast which aired on March 19, 2013 was customized for government HR and Training leaders, the content is applicable across industries.
Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Some companies brand exceedingly well.
We've seen many articles about ethical consumerism, conscious capitalism and the responsible consumer. The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction.
Whilst hyper-relevance, ultra-personalisation, collaboration, ethics and sustainability are the crucial foundations of success; those tasked with creating that innovation are now faced with the challenge of the environmental crisis. This meaning that society and business alike are confronted with an existential dilemma.
Understanding the Board’s Responsibility in Promoting Sustainable Ethics & Practices Board members are crucial in guiding corporate entities toward adopting ethics and sustainable practices. To achieve lasting impact, corporations must prioritize ethical governance.
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.
Whether expanding into new markets, managing crises, or driving innovation , they bring insight and clarity, combining data with intuition. As the ultimate role model, the CEO sets the tone for ethical standards and behavior. Every CEO’s impact is most visible in company decision-making.
Say a hard no to ethics and values violations. In our Courageous Cultures research, 67% of employees said their manager operates around the notion of “this is the way we’ve always done it.” Say a Hard “No” to Values Clashes and Ethics Violations. That doesn’t sit right with me ethically.
By Linda Fisher Thornton One of my favorite concepts for understanding how social media is changing the visibility of organizational culture is Trendwatching.com’s report Glass Box Brands. As Trendwatching.com eloquently explains, “In an age of radical transparency, your internal culture is your brand.”
More than ever, people are seeking mentors, “branding” themselves and carefully managing their careers in order to dash up that quintessential corporate ladder. So what is wrong with managing your career? Honorable career management must be anchored in the right values. I’d rather it be about us, about the team.
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?
If your organization confuses loyalty and tenure there is trouble on the horizon…If your business rates tenure higher than performance as a measure for employee evaluation, it is time for you to consider updating your talent management practices and procedures. So, what’s wrong with tenure you ask?
Article: Accountability, purpose, client confidence and ethics: new insights for management consultants Written by Ian Wylie Tuesday 25 March 2025 Share Share to LinkedIn Share to Facebook Share via email How must the consulting industry evolve? Please login to the left to confirm your registration and access the article.
In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message. This agility positions the CMO at the forefront of creating robust customer experiences, fostering brand loyalty, and fueling sustainable business growth in the competitive digital arena.
Posted on November 29th, 2010 by admin in Miscellaneous , Operations & Strategy , Talent Management By Mike Myatt , Chief Strategy Officer, N2growth Bonus or no bonus? I personally dont feel bonuses work to promote a good work ethic. That is the question. As for our staff, they all received an equal bonus for their efforts.
With far too much failed leadership on display, leaders should commit to building a different brand of leadership— Triple Crown Leadership , say authors Bob and Gregg Vanourek. Triple Crown leaders integrate five practices that build excellent, ethical, and enduring organizations : Seek “head and heart.” Alignment builds trust.
Their commitment to ethical practices is paramount, as they inspire trust and reinforce their credibility in the eyes of their stakeholders. The financial services industry demands leaders who can strategically manage risks, drive innovation, and stay ahead of the curve.
When we view our responsibilities three-dimensionally as if through a prism that simultaneously allows us to keep focused on the MRC concepts, we will make better mission-focused decisions that are based upon how our resources must be deployed to accomplish them, and we will operate in ethical ways that resonate with our partners and employees.
I have been thinking a lot lately about my brand - specifically, my CEO brand. Some parts of my brand may not serve me as well as they once did. Discover Your CEO Brand - Secrets to Embracing and Maximizing Your Unique Value as a Leader by Suzanne Bates. Your Brand is in essence your reputation.
Your customers don’t care what you put on paper, but they care immensely about whether or not a company’s vision and mission are reflected in a fulfilled brand promise. Our responsibility is to respect the ethic. Furthermore, the enduring anchor of an organization is found in its values and ethics, not its mission.
A lack of fluidity, development or contextual savvy can cripple even category dominant brands. Don’t be the CEO who causes your management team to continually say “the boss won’t go for that one.”. Reward talent, innovation, loyalty, attitude, creativity, work ethic, contribution, and leadership ability…not tenure.
Furthermore, last time I checked a CEO can always be removed for lack of performance, or moral and ethical indiscretions, so what purpose do CEO term limits serve other than to disincentivize the CEO? Why would you ever want the person in charge of corporate leadership, vision and strategy to be a lame duck right from the get go?
They will not compromise their value system and personal ethics for temporary gain. Perhaps most importantly they have the ability to align interests and sell the vision unifying leadership, management, staff and external stakeholders as well. Great leaders understand how to manage conflict and close positional gaps.
I have found that the most common reasons people tend to cite in support of using no are as follows: It helps to keep them from wasting time; It somehow manages risk; It builds character, and; It helps them focus by not biting off more than they can chew. Eroarea lui NU in management:[link] [.]
link] ATIG Mike, authenticity and transparency for better and ETHICAL business. Too often, people are either promoted or end up in the top position without the training, experience, and character that allow for effective management and strategic vision. – I'd be interested in your thoughts. Thanks for the suggestion Dan.
15 percent of Millennials, also referred to Generation Y, are already managers. By understanding how millennials operate and managing them properly, you can retain them and set them up for leadership success. In a new study I worked on with American Express, we found that managers have a negative view of millennials.
I would caution that size is not always an indicator of success, and more importantly, not a risk mitigator,” said Kelli Vukelic, CEO of N2Growth, a Philadelphia-based management consulting and executive search firm. “A Executive search firms have an ethical and contractual obligation not to recruit from clients,” Ms. Vukelic said.
practical-support/management-community/blogs/why-are-ceos-rarely-fired Kerri Nowak I greatly appreciated this post! Any manager or supervisor that showed any leadership or aggressiveness was immediately dismissed. A poor manager or supervisor is more than just an organizational problem. https://www.managers.org.uk/practical-support/management-community/blogs/why-are-ceos-rarely-fired
by @DebbieLaskeyMBA The Five W's of Leadership via @LeadershipMain You’re great at this job, let’s make you a manager! What could possibly go wrong? by @suzimcalpine Coaching: Sometimes Good Enough Is Enough! by @toddordal 3 powerful ways to increase your productivity by @siimonreynolds Be Brief.
Ethics have always been important in PR, but they have officially become more important than ever. Nearly every single PR organization follows a code of ethics. PR Council, PRSA, Institute of PR, ICCO, and Global Alliance are just a few of the boards that offer their own code of ethics. What Is Ethics?
Understanding the Concept of Governance Excellence Governance excellence refers to the strategic oversight conducted by a company’s board of directors that ensures ethical, sustainable, and profitable organizational operations. These factors form a formidable foundation for effective organizational governance when paired together.
Art Petty presents The Cruel, Bitter And Crushing Taste of Dump Truck Feedback , from his Management Excellence Blog. Managers everywhere are frustrated that their best employees aren’t moving ahead with the wonderful development suggestions they’ve been given. David Burkus from LeaderLab presents Why Most Managers Are Ineffective?
Furthermore, sustainability has taken center stage, compelling leaders to champion environmental sustainability and social responsibility in order to build sustainable brands and businesses– also enhanced by shifting digital capabilities.
My educated guess says that P&G and Unilever top management knew nothing of the conspiracy until the regulators came knocking. Collectively, these giants employ 300,000 people, the vast majority of which are committed to delivering results, ethically. Behind this logic is a basic business issue.
Today’s Executive Search and Management Consulting firms are famous for espousing “Best Practices.” Many lawyers don’t know how to make sense of a balance sheet, create a budget, turn the legal department into a revenue stream, or manage and lead people so that they produce real business results. But guess what?
You can increase your visibility and credibility in your field by showcasing your expertise and building your brand online. Make sure you remember to post all online interactions on your LinkedIn profile — that’s where hiring managers and recruiters look for up and coming performers. Network frequently. Seek feedback.
From a business standpoint, how much do you invest in: Branding? Branding emphasizes long-term customer loyalty by cultivating a distinctive identity, while sales prioritize short-term revenue generation and meeting immediate targets. Research and development? Moral character?
The CSO shapes business strategies that balance economic growth with ecological and social impact, turning sustainability into a powerful lever for innovation and brand strength. Operational Refinement: Oversee operations to minimize waste, boost efficiency, and ensure ethical sourcing in the supply chain.
Leaders must navigate an increasingly complex and interconnected global economy while managing a diverse and distributed workforce. As a leader, you must develop the skills to effectively manage and lead these teams. Create a compelling employer brand that showcases your organization’s values and culture.
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