Brand Ethics Technology 
In the CEO Afterlife
AUGUST 6, 2013
Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Some companies brand exceedingly well.
Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
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N2Growth Blog
SEPTEMBER 13, 2024
As the ultimate role model, the CEO sets the tone for ethical standards and behavior. A CEO who communicates clearly, makes consistent and ethical decisions, and demonstrates transparency can inspire employees, build trust, and foster a strong sense of loyalty and collaboration.
N2Growth Blog
OCTOBER 24, 2023
Their commitment to ethical practices is paramount, as they inspire trust and reinforce their credibility in the eyes of their stakeholders. From regulatory changes to technological advancements, staying abreast of these developments is crucial for both finance organizations and executive search firms.
Women on Business
DECEMBER 2, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? What do you your customers believe and understand about your brand? Let’s use “Buddy the Elf” as an example for the four steps to brand building. What does your brand stand for? Does it fill a need?
N2Growth Blog
JULY 31, 2024
In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message. It’s not just about stretching their expertise over a broad array of responsibilities; today’s CMOs are expected to be fluent in the complexities of technology and its rapid advancements.
N2Growth Blog
APRIL 25, 2010
These companies have placed themselves far behind the technology curve because tenured managers hire employees with obsolete skill sets and together they create mediocre solutions. Think of any negative brand connotations you have, and you’ll likely find an organization that embraces tenure.
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