Brand Finance Management 
N2Growth Blog
OCTOBER 24, 2023
The Role of Executive Search Firms in the Finance Industry Executive search firms play a crucial role in the ever-evolving landscape of the finance industry. One of the key responsibilities of executive search firms is to thoroughly understand the specific needs and requirements of their finance industry clients as related to the role.
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
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N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
N2Growth Blog
OCTOBER 1, 2010
In today’s post I’ll deal with a skill set that all successful CEOs excel at…managing board relations. What’s interesting to me is that of all the constituencies that CEOs must deal with, the relationship with a board of directors is among the easiest to manage.
N2Growth Blog
OCTOBER 25, 2024
The COO is often tasked with translating strategy into action, leading critical functions ranging from operations and finance to sales and marketing. This multifaceted role requires rapid decision-making and strong leadership capabilities, enabling the COO to manage day-to-day activities while enhancing operational efficiency effectively.
N2Growth Blog
MARCH 23, 2010
I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.
Women on Business
DECEMBER 8, 2010
How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.
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