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Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Wouldn’t you expect more innovation?

Brand 260
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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

These Human Resource leaders represent the top 25 human resources leaders shaping careers, culture, and talent at the world’s most innovative people driven companies. Put simply, how do you judge the success of a chief human resources officer, and who qualifies for the 2020 Top CHRO List?

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Turning Observation into Innovation

Leading Blog

E VERYONE WANTS to be an innovator. Every organization wants to be innovative; it doesn’t matter if it’s a church, a for-profit or non-profit business, or a government agency. To not be innovative is to risk being left behind. But how many of us are truly innovative? It requires skills that too few have developed.

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Building Your Brand “Buddy The Elf” Style – Part 2 :: Women on.

Women on Business

How endearing is your brand to your customers? What do you your customers believe and understand about your brand? Using “Buddy the Elf” as an example for the four steps to brand building, this week we’ll discuss steps three and four: developing brand identification and meaning, and developing relationships with customers.

Brand 237
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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

The Perfect Brand Slogan. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Most folks in the branding game will judge a proposed slogan or tag line by a defined set of objectives. If a slogan did not communicate the brand’s strategic intent, it was a non-starter. In the CEO Afterlife. Leadership.

Brand 196
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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The ramification is clutter, the enemy of brand messaging. Leadership.

Brand 168
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Why Complexity Sucks

In the CEO Afterlife

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds. That singularity continues to deliver outstanding shareholder value.

ROE 249