The Hard-Knock Valuation of Brand Equity Growth | In the CEO.
In the CEO Afterlife
OCTOBER 11, 2011
Leadership. The Hard-Knock Valuation of Brand Equity Growth. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. We settled on brand sales, market share and margin.
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