Harvard Business Review

JUNE 16, 2011

So it is with most breakthrough innovations and banner financial years. There is no line on the balance sheet for "ability to innovate" or "skill at managing brand." And even if there were, it would have to be expressed as a probability statement: How likely is Apple to innovate or out-innovate its peers?

Intangible Assets 15

Intangible Assets Analysis Pharmaceuticals Innovation 15

Harvard Business Review

OCTOBER 25, 2018

They come from all regions and sectors and include global banks and manufacturing companies, long-standing Western consumer brands, and fast-growing U.S. The higher returns in superstar sectors accrue more to corporate surplus more than labor and flow to intangible capital such as software, patents, and brands. and Chinese tech firms.

Industry 12

Industry Company GDP Bottom-up 12

Harvard Business Review

JUNE 20, 2017

For organizations seeking to become more adaptive and innovative, culture change is often the most challenging part of the transformation. Innovation demands new behaviors from leaders and employees that are often antithetical to corporate cultures, which are historically focused on operational excellence and efficiency.

Company 15

Company Agility Innovation Learning-by-Doing 15

Harvard Business Review

OCTOBER 22, 2013

Innovation starts with new and novel ideas. Over the last 20 years, we have worked with many world-class brands to help find their next “big thing.” Cosmeceuticals , for example, is the new industry emerging from the convergence of the personal care/cosmetic and pharmaceutical industries. Find Pivots. Overturn Orthodoxies.

Skills 8

Skills Power Six Sigma Disruptive Innovation 8

Strategy Driven

MARCH 18, 2011

You buy a company, invest in a brand, do R&D to meet that unmet need, expand into a new geography. This, in turn, increases the company’s leverage with suppliers and allows it to be extraordinarily efficient in moving inventory and managing working capital. And, invariably, you invest in assets.

Resources 51

Resources Industry System Strategy 51

Harvard Business Review

APRIL 19, 2016

Imagine the changes afoot in the pharmaceutical, medical device, automotive, and consumer electronics industries. Innovation, customization, speed, and location are also among the opportunities it offers. How could digital printing improve your innovation, product development, and speed to market?

Supply Chain 8

Supply Chain Execution Analysis Technology 8

Harvard Business Review

SEPTEMBER 20, 2013

Content Innovation. For example, a product evaluating nonprofit organizations may be highly useful to a wealth manager seeking to help his client to select a charity as part of a value-added tax efficiency service. Execution Knowledge management' In some cases, they’re right. For you, it may be different.

Execution 8

Execution Metrics Content Christensen 8

Harvard Business Review

MAY 17, 2013

Generic drugs can be inexpensive and effective alternatives to their branded counterparts. Sure, the company was eventually both punished and sold (it’s now one of the fastest-growing pharmaceutical businesses in the U.S.). Management Flaws at I.R.S. Just Add Training! Cited in Tea Party Scrutiny The New York Times. New Yorker.

Course 8

Course Pharmaceuticals Middle Management Training 8

Harvard Business Review

SEPTEMBER 4, 2015

Innovation is widely regarded as important to long-term business performance. We’ve found that CEOs of big pharmaceutical companies, for example, are more likely to have a background as company lawyers, salespeople, or finance managers, than one in medicine or pharmaceutical R&D. Overall, it is a messy picture.

CEO 8

CEO Innovation Pharmaceuticals Merchandising 8

Harvard Business Review

MARCH 8, 2011

All too soon, however, the demands of managing the near-term business take over. Lafley became the CEO of Procter & Gamble, he saw that the company's current expansion strategy, which had put it in markets as diverse as pharmaceuticals and snack foods, would continue to erode value. It's "strategic coherence."

Merchandising 15

Merchandising Budgeting Pharmaceuticals CEO 15

Harvard Business Review

AUGUST 5, 2013

A pharmaceuticals company we''ve been studying decided to deploy more than 20,000 iPads and other mobile devices to the global sales force to improve its engagement with doctors in emerging and developed markets. The impact on the company''s IT organization has been significant. It has never before rolled out something at this speed.

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

JUNE 24, 2015

The f ive forces framework for strategy may be valid in one arena, blue ocean or open innovation in another, but each approach to strategy tends to be presented or perceived as a panacea. Mars focuses on categories and brands where it can lead and obtain a scale advantage, and it creates value by growing those categories.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

OCTOBER 25, 2018

Can we predict which customers have the highest probability of trying and subsequently adopting our brand, and design cross-channel promotional strategies to reach them most effectively? Can we identify the optimal price point for our brand in order to maximize growth at a certain level of profitability? ” Insight Center.

How To 11

How To Pharmaceuticals Process Objective 11

Harvard Business Review

APRIL 6, 2017

I help the University of Utah hospital system manage its drug budgets and medication use policies, and in 2015 I got sticker shock. The 1984 Drug Price Competition and Patent Term Restoration Act gave pharmaceutical companies exclusive protections for innovating a new drug. How generics are supposed to work. Not anymore.

System 13

System Pharmaceuticals Company Sample 13

Harvard Business Review

AUGUST 17, 2016

There is something marketing managers seem to forget about the internet: it was made for people, not for companies and brands. As such, it offers managers a source of insight they never had — social listening. Why, then, do managers fail to fully exploit it? Information and meaning work at cross purposes.

Media 8

Media Sample Brand Marketing 8