Leading Blog

JUNE 23, 2023

D ISRUPTION has become synonymous with innovation. In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.”

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Leading Blog

JULY 26, 2021

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. A brand renegade makes huge changes that everyone else turns their heads to notice. Instead, we focused on our brand and how to flip the script on growing a business.

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N2Growth Blog

JUNE 24, 2014

Thanks to Professor Clayton Christensen of Harvard University and his 1997 landmark book, The Innovator’s Dilemma , we have a new way of understanding the life cycle of companies and why some market leaders maintain their dominant position and other one-time market leaders disappear. WHAT IS A DISRUPTIVE INNOVATION?

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N2Growth Blog

JULY 31, 2024

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

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Leading Blog

SEPTEMBER 2, 2019

William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. Indeed, broadly speaking, everything we do is marketing. ).

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Brand Forrester Influence Advertising 327

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Wouldn’t you expect more innovation?

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Brand P&L Human Resources Brand Management 260

The Horizons Tracker

MARCH 27, 2025

In recent years, iRobots Roomba has made significant gains, capturing 20% of the vacuum cleaner market and taking on well-established names like Hoover, Dyson, and Black & Decker. The study focuses on how newer brands can compete with legacy brands in categories where innovation is valued.

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Brand Innovation Reputation Participative 64

Leading Blog

MAY 16, 2020

Technology is the raw material that 21st-century innovators need to build new business capabilities, to develop exciting new products and services, and to create workarounds for the physical distancing measures we will likely endure for the foreseeable future. I NNOVATION has always been important. New technology will change the way we work.

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N2Growth Blog

MARCH 18, 2024

Identifying Growth-Stage Leadership to Drive Innovation in Life Sciences Effective executive search partners play a pivotal role in identifying, attracting, and assessing the leadership best aligned to drive growth and innovation, all the more important in highly dynamic industries like life sciences.

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In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

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Marketing Levitt Telecommunications Brand 257

Great Leadership By Dan

MAY 14, 2020

Guest post from Sean Pillot de Chenecey : Innovation, on which any organisation is so reliant, is about to become more dynamic and challenging than ever. Major action is needed, with businesses in every industry, including the ever-widening area of innovation, having crucial roles to play.

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Crisis Brand Leadership Ethics 223

N2Growth Blog

FEBRUARY 28, 2011

Poor Branding : A poor brand generally means leadership has failed. Brands fall into decline for only one reason – leaders have abdicated their responsibility and in turn have eroded brand equity, and failed to deliver on the brand promise. No Market : Good leadership pursues sound market opportunities.

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Brand Entrepreneur Marketing Execution 379

N2Growth Blog

JANUARY 15, 2025

This can bolster retention, elevate employer branding, and solidify a companys position as a destination for top talent. The Chief Employee Experience Officer harnesses these tools and emerging trends to meet employees where they are, ensuring the organization remains agile and relevant in a competitive labor market.

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Absenteeism Diversity Execution Strategic Planning 221

N2Growth Blog

SEPTEMBER 13, 2024

They are the bridge between departments, weaving the voice of the customer into every touchpoint and interaction, ultimately positioning the organization for market success. By designing personalized customer journeys and cultivating an inclusive workplace, the CXO becomes a driving force for innovation and sustainable success.

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Diversity Long-term Loyalty Brand 360

Great Leadership By Dan

NOVEMBER 27, 2018

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses. And this genuinely has to go all the way.

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Brand Supply Chain Ethics Reputation 189

N2Growth Blog

JUNE 5, 2011

If you really want to understand a leader’s perspective on the market, ask them about their competition. I’m always on the lookout for new practitioners entering the market where we have practice areas, disruptive technology, or changes in the landscape that could disintermediate certain aspects of the market.

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Leadership PR Disintermediation Supply Chain 353

N2Growth Blog

MAY 16, 2013

Google and Apple are both highly esteemed brands. Apple is struggling to maintain its position in the market, while Google is expanding its position. Apple is struggling to maintain its position in the market, while Google is expanding its position.

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Leadership CEO Brand Innovation 345

N2Growth Blog

JANUARY 17, 2025

From orchestrating integrated sales and marketing strategies to nurturing high-value customer relationships, this role extends well beyond traditional oversight of revenue goals. Given the diverse nature of the role, a Commercial Leader must be conversant in advanced data analytics, emerging AI platforms, and modern innovation practices.

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Long-term Short-term Execution Loyalty 195

Leading Blog

MARCH 20, 2018

I T WOULD SEEM that it would go without saying that your culture and your brand should be one and the same. the way we do things around here”)—and your brand or brand identity, how your organization is understood by customers and other stakeholders.”. It is difficult to transform your culture to define your brand.

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Brand Mission Statement Operations Policies 229

N2Growth Blog

JANUARY 23, 2024

The Importance of Finding Innovators in the Life Sciences Industry In today’s rapidly evolving life sciences industry, finding innovators has become critical for organizations seeking to stay ahead of the curve. Finding innovators in the life sciences industry The importance of innovative leadership cannot be overstated.

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Execution Innovation Industry Motivation 243

N2Growth Blog

DECEMBER 18, 2024

When approached with rigor and foresight, a leadership change can strengthen confidence among investors, reassure stakeholders, enhance market credibility, and set a clear path for sustained growth. For enduring success, this framework must incorporate elements that foster continuity and innovation.

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N2Growth Blog

JULY 17, 2024

With the rise of the digital revolution, the Chief Marketing Officer (CMO) role has undergone significant changes. CMOs are no longer limited to traditional roles like branding and advertising. As a result, the customer’s voice has become central to a business’s marketing strategy.

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Loyalty Advertising Brand Media 339

N2Growth Blog

APRIL 25, 2010

Tenure Inhibits Change and Cripples Innovation : Organizations that favor tenure also tend to be prone to majoring in the minors. All of these traits preclude the advancement of change initiatives and cripple innovation. often evoke feelings of hatred at the mere mention of their name.

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Loyalty Blog Brand Follow-up 419

N2Growth Blog

JULY 26, 2017

Some would say that the term thought leader, once synonymous with futurist and innovator, is more closely aligned with snake-oil salesman today. Don’t get me wrong, true thought leaders still exist; they are just far fewer in number than all the marketing hype would lead you to believe. What is a thought leader?

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N2Growth Blog

DECEMBER 8, 2023

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

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Trends Business Model Execution Marketing 374

Leading Blog

DECEMBER 16, 2013

Moreover, the true litmus test for a thought leader is when their unique ideas are implemented in the marketplace, they tend to create disruptive innovation, and often change the way we view the world. Let me begin by stating that authentic thought leaders, the real deals, are not created via great marketing and PR alone.

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Disruptive Innovation PR Brand Bottom-up 285

N2Growth Blog

SEPTEMBER 28, 2020

These Human Resource leaders represent the top 25 human resources leaders shaping careers, culture, and talent at the world’s most innovative people driven companies. While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020.

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N2Growth Blog

APRIL 21, 2011

The right talent acquisition can have a rather substantial and immediate impact on things like revenue, culture, positioning, brand, etc. or informal efforts produced via someone else’s R&D or innovation efforts, companies often start projects that they don’t finish. This can create an opportunity for the astute buyer.

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Real Estate Company Brand Operations 353

N2Growth Blog

JANUARY 23, 2018

To stay competitive, brands must innovate and transform. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Digital technology continues to transform both the retail and consumer experience.

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Strategy Innovation Competitive Advantage Incubator 210

QAspire

OCTOBER 22, 2017

Innovation is perhaps the most used word in corporate boardrooms today. Start ups are organized around a brand new idea but they often stumble when it comes to execution. Moreover, innovation is not as simple as having fresh ideas and executing them well. Also, innovation doesn’t always mean a flashy new idea.

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Innovation Deming Agility Resistance 97

N2Growth Blog

AUGUST 23, 2010

This is the definition of presence, and it is only when we operate in the present that real creativity, growth and innovation occur. Is your rubber-band stretched so tight that it’s about to snap? Efficiency and productivity are not found working at or even near capacity. I Think Not. mikemyatt: RT @janemyatt Their sacrifice.

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Blog Leadership Brand Depreciation 419

N2Growth Blog

AUGUST 24, 2010

Jettisoned employees are finding that their hard won knowledge, skills and capabilities earned while being loyal are no longer valuable in the employment market place. What kind of a contract can employers and employees make with each other? The central idea is both simple and powerful: the job or position is a shared situation. I Think Not.

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Blog Brand Consultative Media 420

N2Growth Blog

OCTOBER 28, 2010

How many times have you witnessed someone holding-out for a higher price, better valuation, evolving markets, technology advances, or any number of other circumstances that either never transpire, or by the time they do, the opportunistic advantage had disappeared? I always appreciate your kind words. pastortom2022 Great post Mike.

Blog 418

Blog Leadership Self-aware Crisis 418

Great Leadership By Dan

JUNE 7, 2018

But one angle that hasn't yet been covered is the brand-inspired cultural revolution he led inside the organization. Given the state of internal affairs at the company, it’s no wonder the Ford brand was struggling on the outside. and then working as one team to deliver on those, as a Fortune article explains.

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Brand BPR FOB Automotive 193

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Creativity Business Objectives Marketing Brand 243

N2Growth Blog

SEPTEMBER 13, 2024

Whether expanding into new markets, managing crises, or driving innovation , they bring insight and clarity, combining data with intuition. Every decision—big or small—creates a ripple effect across the company, impacting everything from employee motivation to customer satisfaction, competitiveness, and innovation.

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CEO Company Customer Loyalty Chief Executive Officer 360

N2Growth Blog

DECEMBER 20, 2010

Smart leaders see themselves as protector of culture, defender of those under their charge, champion of brand, and steward of trust. Bottom line - toxic individuals kill productivity, and if allowed to run unchecked can have a much broader and deeper impact on an organization than one might think. I Think Not.

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Environment Blog Due Diligence Brand 419