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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382
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Ideas Don't Equal Innovation | N2Growth Blog

N2Growth Blog

As a result of our conversation, I decided to dust-off an old post, give it a few updates, and pass along my thoughts, which can be best summarized as “ Ideas Don’t Equal Innovation. “ It is my hope to help dispel the myth that ideas are inherently good things.

Blog 413
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Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. A brand renegade makes huge changes that everyone else turns their heads to notice. Instead, we focused on our brand and how to flip the script on growing a business.

Brand 308
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Executive Search in Life Sciences: Identifying Leaders Aligned to Innovation and Growth

N2Growth Blog

Identifying Growth-Stage Leadership to Drive Innovation in Life Sciences Effective executive search partners play a pivotal role in identifying, attracting, and assessing the leadership best aligned to drive growth and innovation, all the more important in highly dynamic industries like life sciences.

Execution 399
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Innovate Forward

Leading Blog

Technology is the raw material that 21st-century innovators need to build new business capabilities, to develop exciting new products and services, and to create workarounds for the physical distancing measures we will likely endure for the foreseeable future. To streamline operations and control costs.

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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

The digital revolution has fundamentally reshaped how businesses operate and engage with customers. These roles, while distinct, are increasingly interwoven, and their synergy can unlock unprecedented opportunities for growth and innovation. Meanwhile, the CDO is steering the company’s digital transformation efforts.

Marketing 345
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How to Build a Brand | N2Growth Blog

N2Growth Blog

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271