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The digital revolution has fundamentally reshaped how businesses operate and engage with customers. Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management.
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
A COO’s role is integral to any enterprise’s success, serving as the right hand to the CEO and ensuring the seamless functioning of business operations. The COO is often tasked with translating strategy into action, leading critical functions ranging from operations and finance to sales and marketing.
O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. A brand renegade makes huge changes that everyone else turns their heads to notice. Instead, we focused on our brand and how to flip the script on growing a business.
Securing top-tier leadership is essential for life sciences organizations facing unique challenges like regulatory complexities and the need for continuous innovation. We leverage our global network to access high-caliber professionals across research and development, clinical operations, regulatory affairs, and commercialization disciplines.
This is the definition of presence, and it is only when we operate in the present that real creativity, growth and innovation occur. Operating in excess of that threshold will cause increased stress, lack of attention to detail and errant decisioning. .:) Is your rubber-band stretched so tight that it’s about to snap?
William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. For better or worse, the invisible brand is with us, and we have come to depend on it.
Rarely will you come across a static opportunity in the sense that it will stand idle and wait for you to act…Significant opportunities are not only scarce, but they typically operate on the principal of diminishing returns. weeklyleader Wharton professor Mike Useem calls it the "Leadership Moment."
Why Business Acumen Capacity Is Essential for Scaling Seeing Around Corners : Scaling businesses operate in a VUCA world ( V olatility, U ncertainty, C omplex, A mbiguity). For example, recognizing how a surge in customer demand might stress operational systems allows leaders to act preemptively, rather than reactively.
News Flash – If you have to look for leadership it doesn’t exist…Today’s post is not going to sit well with many in the leadership profession, but then many of my posts seem to have that effect. In my opinion the practice of leadership identification is simply based upon flawed business logic, and it is make-work in the purest form.
David asked Becky, “How come no one ever talks about love as a leadership competency?&# While l ove and leadership are certainly two words you don’t often hear in the same sentence, I can assure you that rarely does great leadership exist without love being present and practiced. I think it’s a great question.
Kevin Eikenberry ( @kevineikenberry ) opened-up voting for The Best Leadership Blogs of 2010 yesterday , and the N2growth blog was one of 11 blogs nominated for the award. I know all but one of the other nominees and would highly recommend any of them as a high quality source of leadership information.
While hubris can be a needed trait to call upon at times, to rely solely upon it as the foundation of your leadership style just doesn’t work. Thanks in advance for sharing… Share and Enjoy: View Comments [link] Most Tweeted Articles by Leadership Development Experts [.] It was C.S. link] Ovidiu What a GREAT article!
Today’s guest post by Kevin Eikenberry ( @kevineikenberry ) really resonates with me because it’s chalk full of leadership perspective. Kevin also hosts the Best of Leadership Blogs 2010 contest of which this blog is a nominee (if you haven’t voted yet, today is the last day for voting). Most would call it work.
However in reflecting upon my presentations and client engagements, I’ve noticed that it’s not an infrequent occurrence to find that even the most savvy executives misconstrue certain basic leadership ideas. Some individuals openly seek out positions of leadership, while leadership is thrust upon others.
As much as people love to over-complicate the topic of branding, simply put, a brand is a promise of value. The most successful brands - the ones I call Mindshare Brands - are those that deliver or over-deliver on that value promise consistently over the long haul. Think Coca-Cola. Think Mercedes. Think Apple.
Here’s the thing – the foundational elements of leadership require no skill or talent whatsoever. In today’s post I’ll share 6 leadership characteristics that require zero talent or skill.
Context, fluidity, and other nuanced behaviors are positive traits to embrace so long as they don’t serve as an excuse for a lack of discipline. Wishing you memorable quality time with your loved ones.
In today’s digitized business era, where artificial intelligence (AI) continually reshapes industry dynamics, a new breed of executive leadership emerges at the forefront. But beyond its functional capacities — from streamlining operations to nurturing customer relationships — lies an untapped reservoir of possibilities.
FACT : Leaders who lack emotional control won’t remain in a position of leadership for long. FACT : Leaders who lack emotional control won’t remain in a position of leadership for long. And, emotional intelligence has been linked to successful leadership (just did a paper on this for a university class).
A CEO’s ability to perform effectively is so closely tied to their ability to form a clearly articulated vision, evangelize the vision and then to execute on their vision, that no real discussion on executive leadership should take place without an emphasis on vision.
If you’re looking to benchmark your leadership ability the following self examination will give you a baseline to build from. If you check your ego at the door and give a thoughtful, introspective evaluation of your ability, it is likely that you’ll learn something about your leadership abilities or lack thereof.
John is probably one of the world’s best known and most respected authors and speakers on the subject of leadership. In fact, three of his books (The 21 Irrefutable Laws of Leadership, Developing the Leader Within You , and The 21 Indispensable Qualities of a Leader) have sold more than one million copies each.
While this sounds simple enough at face value, I have consistently found that one of the most often overlooked leadership attributes is that of a positive attitude. Show me a CEO with a bad attitude and I’ll show you a poor leader. ” Show me a CEO with a bad attitude and I’ll show you a poor leader.
If you’re in a position of leadership and don’t feel you have any blind spots, you’re either very naïve or very arrogant. Following are 5 things all leaders should embrace if they desire to be more self-aware: Never Stop Learning : I read an article last week in Chief Executive Magazine profiling 6 leadership lessons from Mark Zuckerberg.
This can bolster retention, elevate employer branding, and solidify a companys position as a destination for top talent. Rather than treating staff as a function of operations, executives are leveraging an employee-centric ethos to spark innovation and drive sustainable growth.
If you’re willing to strip away all the excuses, explanations, rationalizations, and justifications for business failures, and be really honest in your analysis, you’ll find only one plausible reason - poor leadership. Poor Branding : A poor brand generally means leadership has failed.
I T WOULD SEEM that it would go without saying that your culture and your brand should be one and the same. the way we do things around here”)—and your brand or brand identity, how your organization is understood by customers and other stakeholders.”. It is difficult to transform your culture to define your brand.
Michael’s track record of leadership has stood the test of time. Mike Myatt : Has your leadership style changed over the years, and if so, how? Humble, authentic leaders who really understand their craft are equally scarce. I didn’t wait on others if I thought something needed to be done. I took initiative.
Competing in the Age of AI : Strategy and Leadership When Algorithms and Networks Run the World by Marco Iansiti and Karim R. Lakhani (Harvard Business School Press, 2020) AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Blog Post ). Marco Iansiti and Karim R.
I really appreciate Pete’s insights into the necessity of self-leadership and his honesty in admitting that this is his own area of struggle. His leadership is remarkable! And I agree 100% that leaders everywhere need to find ways to motivate people that go beyond money and benefits. Thanks so much for your comment Bridget.
These firms’ expertise and extensive networks help organizations identify and attract top talent for critical leadership roles. They remain current with industry regulations and compliance requirements, ensuring their organizations operate within legal boundaries.
Thanks and I hope you enjoy the summit… Share and Enjoy: View Comments pinto philip Topic : Next Generation leadership -> How has leadership evolved with changing times , how has the styles changed , why is servant leadership more relevant in todays world. Sounds like an interesting event and line up.
When it comes to leadership, I can share the issue of expectations is no small matter. Let me make this as simple as I can; managing expectations is gamesmanship – aligning them is leadership. Let me make this as simple as I can; managing expectations is gamesmanship – aligning them is leadership.
Trust needs to become baked into the DNA, strategy, and day-to-day operations of all aspects of business because it impacts relationships with all the business stakeholders. Customer satisfaction occurs when a companies products and services live up to brand promise thereby improving reputational value and trust.
With far too much failed leadership on display, leaders should commit to building a different brand of leadership— Triple Crown Leadership , say authors Bob and Gregg Vanourek. Triple Crown leaders cannot remain stuck in their normal style of leadership. Flex between “steel and velvet.” It’s automatic.
A leader’s view on competition will not only reveal a lot about their beliefs on current and future market trends, but also on innovation, branding, talent management, supply chain issues, constituency management, capital markets, and customer facing. Do your marketing, PR and branding initiatives satisfactorily address the competition?
That said, buckle-up and join me for a ride as we journey into the politically incorrect mind of Mike Myatt… The institutionalization of “Politically Correct Thinking&# in the corporate world has done more to harm operating businesses than just about any other social and/or cultural influence in recent times.
Welcome to the October Leadership Development Carnival. We’re excited to share posts from leadership experts from around the globe on the topics of communication, creativity and inspiration, development, engagement, team building, and more. Wally Bock of Three Star Leadership provided 4 Ounces of Prevention. Team Building.
N2Growth, as a premier executive search and leadership advisory firm, recognizes the transformative influence a skilled Commercial Leader can wieldone who interlaces strategic vision, operational excellence, and people-centric leadership into a cohesive path toward profitability and innovation.
These silos are staffed with legions of “tenured&# COBOL and C++ programmers, as well as &# tenured&# IT managers overseeing the operation. Think of any negative brand connotations you have, and you’ll likely find an organization that embraces tenure.
It’s not hard to lead talented people with an aligned vision who fall under the umbrella of an iconic brand that has a cult-like consumer following. This describes Ron Johnson’s role as head of Apple’s retail operation prior to assuming the CEO role at J.C. By Mike Myatt , Chief Strategy Officer, N2growth.
Understanding the Criticality of Leadership Transition in 2025 CEO succession represents one of the most consequential inflection points in an organizations lifecycle. The boards dedicated stewardship ensures the proper identification and cultivation of individuals whose leadership styles harmonize with the organizations vision.
But one angle that hasn't yet been covered is the brand-inspired cultural revolution he led inside the organization. Given the state of internal affairs at the company, it’s no wonder the Ford brand was struggling on the outside. and then working as one team to deliver on those, as a Fortune article explains.
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