Lead Change Blog

AUGUST 9, 2017

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. Coca-Cola’s brand is micro-managed by teams of professionals working on nothing else.

Brand 196

Brand Conference Wilde Politics 196

Great Leadership By Dan

MAY 14, 2020

They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). In the context of the climate crisis, the issue of why we should trust ‘the organisation behind the brand’ regarding their environmental credentials, is vital.

Crisis 290

Crisis Brand Leadership Ethics 290

Let's Grow Leaders

MARCH 5, 2020

The post 7 Big Mistakes that Frustrate Coworkers and Damage Your Brand appeared first on Let's Grow Leaders. You’re working hard, moving fast, and advocating for your team. And one day you overhear two coworkers complaining about you in the hallway. Or you catch a […].

Brand 340

Brand Team Management 340

HR Digest

JULY 28, 2023

In today’s world, having a strong employer brand is not enough. To attract and retain top talent , companies need to focus on employee branding as well. But what is employee branding, and how is it different from employer branding? What is Employee Branding? What is Employee Branding?

Brand 96

Brand Company Reputation Loyalty 96

Leading in Context

FEBRUARY 12, 2020

The bottom line is that consumers continue to expect much more from brands than an honest and perfectly executed transaction. This week, I share a high level view of 5 key things brands should know to be successful in reaching responsible consumers.

Brand 250

Brand Trends Ethics Article 250

Lead Change Blog

DECEMBER 16, 2014

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. Shares links and/or retweets others’ content at a higher rate than conversationalists and brand champions. Brand Champions.

Brand 346

Brand Influence Quinn Media 346

The Horizons Tracker

FEBRUARY 18, 2022

Publically praising a rival is a pretty rare affair in the corporate world, with brands usually steering clear from giving their foes free publicity. Brand praise. This analysis showed that such behavior boosted preferences for the brand doing the praising.

Brand 120

Brand Reputation Analysis Trends 120

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382

Brand Brand Management Blog Media 382

Chart Your Course

AUGUST 16, 2021

It is widely believed that every company has several brands to market. The first brand is the product they sell. The third brand is the employer brand or how the public sees the employer, the one in charge of the […]. The second is their company culture and the way it is perceived by the public.

Brand 130

Brand Course Marketing Productivity 130

Career Advancement

AUGUST 27, 2018

Individuals, like companies, have a brand, I told Stella. Those who are proactive at shaping their own brand identity are more likely to be recognized and to get ahead in the workplace. For example, if one of your desired brand attributes is “creative,” look for opportunities to showcase your creativity at work.

Brand 166

Brand Brainstorming Creativity Brand Management 166

Great Leadership By Dan

JUNE 18, 2019

Ruthless prioritization serves you—the CEO, the general manager, the team owner, the person on the hook for the P&L of your business. Everything you decide to do in and for your business—all those hard choices and prioritizing—either reinforces or erodes your brand. Brand should be the North Star to guide you.

Brand 197

Brand P&L Delegation Loyalty 197

Strategy Driven

AUGUST 27, 2020

Entrepreneurs understand the importance of strong and consistent branding. Whether it’s your artwork, tone of voice, marketing materials, or storytelling; each part of your brand must be handled with care. Brand management software can help your company to organize your brand assets, and to manage your reputation.

Brand Management 69

Brand Management Software Brand Merchandising 69

Tanveer Naseer

MARCH 13, 2023

Project managers help get things done. They manage people and processes to complete big tasks that require multiple stakeholders across more than one department. Whether it’s a branding project or a software transition, these are best done with a project manager taking the lead. Nowadays there are more options than.

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Project Outsourcing Management Software 183

Strategy Driven

JANUARY 19, 2023

Creating a brand-centric website design is essential for any business looking to establish a strong online presence. We reached out and got tips from a top-rated website design firm in Portland on how to maximize your website design that showcases your brand in a top-tier way. What is a Website Design Service, and How Does it Work?

Brand 125

Brand Tips Audience Goal 125

Strategy Driven

AUGUST 2, 2024

In today’s crowded market, capturing attention and driving growth is a significant challenge for brands. By leveraging this approach, brands can create a loyal customer base, drive engagement, and fuel growth. Check if they provide purposefully designed websites that enhance brand visibility and engagement.

Content 93

Content Brand Marketing Audience 93

The Horizons Tracker

AUGUST 15, 2023

A recent study from the University of East Anglia has unveiled how Generation Z views online “personal brands” as a critical tool for gaining a competitive advantage in job markets. Consequently, personal branding has emerged as a critical component in achieving career success.

Brand 96

Brand Marketing Self-aware Competitive Advantage 96

Great Leadership By Dan

NOVEMBER 27, 2018

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses.

Brand 189

Brand Supply Chain Ethics Reputation 189

Eric Jacobson

SEPTEMBER 27, 2022

Cindy McGovern shows you how to step-by-step create a powerful personal brand. Using her five-step strategy, you’ll learn how to build an impressive, authentic brand, live your brand and sell your brand. I wrote Sell Yourself because no other book out there looks at personal branding as a sales tool.

Brand 120

Brand Power How To Books 120

Eric Jacobson

JANUARY 14, 2023

Cindy McGovern shows you how to step-by-step create a powerful personal brand. Using her five-step strategy, you’ll learn how to build an impressive, authentic brand, live your brand and sell your brand. I wrote Sell Yourself because no other book out there looks at personal branding as a sales tool.

Brand 114

Brand Power How To Tools 114

Strategy Driven

FEBRUARY 29, 2024

They also provide a sense of familiarity and approachability, which is fundamental in building a customer’s trust in a brand. These unique phone numbers go beyond mere digits; they embody the essence of the brand they represent. These numbers are a direct line to enhanced customer service and a stronger customer-brand connection.

Brand 81

Brand Advertising CRM Marketing 81

Strategy Driven

OCTOBER 18, 2021

When you run a business it’s crucial that you develop a memorable brand. In a world of similar products, your brand makes you unique. To create a strong brand you’ll need a solid strategy to make progress. These seven tips will help you to create a brand that drives success. What’s your brand personality.

Brand 119

Brand Audience Content Brainstorming 119

Lead Change Blog

AUGUST 29, 2016

Personal branding is the most important way to set yourself apart from the crowd. A strong brand will deliver several business benefits such as being able to charge higher prices for your services and make it easier to acquire new customers. The question is, what are some concrete steps to improve your brand as an entrepreneur?

Brand 195

Brand Entrepreneur Advertising B2C 195

Let's Grow Leaders

DECEMBER 6, 2016

9 Ways to Strengthen Your Winning Well Brand. If your brand could use a power boost, take a step back and give your brand a Winning Well refresh using these nine approaches. There’s nothing better you can do to enhance your brand than having a long track record of success. . Relationships. I learned so much.

Brand 180

Brand Balanced Scorecard Metrics Reputation 180

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Some companies brand exceedingly well.

Brand 260

Brand P&L Human Resources Brand Management 260

thoughtLEADERS, LLC

MAY 17, 2023

Your brand is one of your most valuable assets, and a culture of accountability can help you protect it. Your brand is one of your most valuable assets, and a culture of accountability is going to help you protect it. A brand is a promise, and you need to remember who you’re ultimately accountable to.

Brand 98

Brand Bond Training Leadership 98

N2Growth Blog

JULY 31, 2024

In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message. This agility positions the CMO at the forefront of creating robust customer experiences, fostering brand loyalty, and fueling sustainable business growth in the competitive digital arena.

Marketing 221

Marketing Advertising Compliance Brand 221

Strategy Driven

JANUARY 25, 2024

Thriving in the ever-shifting business landscape demands effective management and the deployment of innovative strategies. In the realm of product sampling, the objective transcends immediate sales; it’s about cultivating brand loyalty.

Tactics 102

Tactics Sample Loyalty Management 102

HR Digest

JANUARY 29, 2021

Employer branding is an essential strategy for any organization—be it market perception or attracting the right talents to the organization. What is employer branding? . It is managing your reputation as an employer among job seekers, employees and key stakeholders. So how does employer branding work in your favor—.

Brand 119

Brand Strategy Reputation Efficiency 119

CO2

NOVEMBER 28, 2023

.” Abraham Lincoln’s profound words resonate deeply, especially in the context of business and brand integrity during varying economic cycles. Brand Integrity in Economic Downturns is crucial to keep your eye on. Brand Integrity in Economic Downturns is crucial to keep your eye on.

Brand 78

Brand Quality Loyalty Long-term 78

Strategy Driven

NOVEMBER 19, 2021

What does branding mean? A brand refers to ‘a person’s perception of a product, service, experience, or organization,’ ( Emotive Brand, 2021 ). Branding refers to the actions which you take to develop your brand. Why is branding so important? Activist Brands. Immersive Branding.

Brand 103

Brand Trends Audience USP 103

HR Digest

MARCH 30, 2023

In this landscape, a strong employer brand is essential to attract and retain the best talent. However, navigating the complexities of employer branding can be a daunting task. Here, we explore some of the unique and obscure words that HR professionals should know to effectively navigate the world of employer branding.

Brand 72

Brand Reputation Reference Media 72

Strategy Driven

NOVEMBER 13, 2022

When you build your own brand, such a large amount of time, energy and money are at stake. You have to ensure that you push your brand to the top of the market, attracting enough customers while making enough profit to warrant your constant dedication. So, what are you waiting for? Create A Brilliant Website.

Brand 99

Brand Advertising Media Audience 99

Strategy Driven

DECEMBER 7, 2021

A lot of social media influencers are already creating video content and are willing to share this with brands, but a lot of brands are not yet taking advantage of this incredibly effective marketing tool. Video is often overlooked by brands, but not making use of it, is a mistake. Increase Your Brand Awareness.

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Video Brand Content Marketing 105

N2Growth Blog

SEPTEMBER 17, 2024

Here’s a closer look at the key qualities and characteristics you should consider: Deep Understanding of the Customer Journey: Knowledge of how customers interact with your brand, from initial contact to conversion and beyond. Expertise in Brand Storytelling: Ability to craft and communicate a compelling brand narrative.

Marketing 221

Marketing Marketing Strategy How To Trends 221

Strategy Driven

NOVEMBER 30, 2021

Brand Awareness is important for increasing your company’s revenue. There are many ways to increase brand awareness, but none as effective as, Social Media Marketing: Use Social Media Platforms. There are many ways to increase brand awareness, but none as effective as, Social Media Marketing: Use Social Media Platforms.

Brand 105

Brand Media Audience Content 105

QAspire

OCTOBER 4, 2017

Not just meeting the expectation (that’s management), but setting an expectation. This post is inspired by an excellent post on three pillars of branding by Bernadette Jiwa. When I read it, I found parallels between the essentials of branding and essentials of great leadership.

Brand 161

Brand Leadership Execution Process 161

Strategy Driven

DECEMBER 21, 2021

If you’re not the only player in your market, how do you plan to differentiate yourself from other brands? So, if your goal is to build a remarkable brand, focus on being different. But once done, it gives your brand the upper hand and keeps everyone, including your customers, happy. Nurture and generate brand advocates.

Brand 96

Brand Strategy Price Long-term 96