N2Growth Blog

OCTOBER 25, 2024

The COO is often tasked with translating strategy into action, leading critical functions ranging from operations and finance to sales and marketing. This multifaceted role requires rapid decision-making and strong leadership capabilities, enabling the COO to manage day-to-day activities while enhancing operational efficiency effectively.

COO 374

COO Process Emotional Intelligence Operations 374

Let's Grow Leaders

JULY 30, 2014

Name Your Brand. Begin with few word branding statement that describes your unique brand. To do it well takes a bit more of a time investment, but if I were in the job market I would go this route. They analyzed 3 million resumes and correlated them with managers ratings of “5 star.”

Creativity 486

Creativity Brand Career Video 486

Great Leadership By Dan

MAY 14, 2020

They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). In the context of the climate crisis, the issue of why we should trust ‘the organisation behind the brand’ regarding their environmental credentials, is vital.

Crisis 223

Crisis Brand Leadership Ethics 223

Great Leadership By Dan

NOVEMBER 27, 2018

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses. And this genuinely has to go all the way.

Brand 189

Brand Supply Chain Ethics Reputation 189

Great Leadership By Dan

JUNE 18, 2019

Ruthless prioritization serves you—the CEO, the general manager, the team owner, the person on the hook for the P&L of your business. Everything you decide to do in and for your business—all those hard choices and prioritizing—either reinforces or erodes your brand. Brand should be the North Star to guide you.

Brand 197

Brand P&L Delegation Loyalty 197

N2Growth Blog

SEPTEMBER 13, 2024

They are the bridge between departments, weaving the voice of the customer into every touchpoint and interaction, ultimately positioning the organization for market success. Brand Management: A solid background in building and nurturing a brand that truly connects with customers and reflects the company’s core values.

Diversity 360

Diversity Long-term Loyalty Brand 360

Let's Grow Leaders

NOVEMBER 19, 2021

11:40 – The Make It Happen Box and how to use it to manage overwhelm and multiple leadership pressures. 31:07 – How effective leaders can use PR for their organization, brand, or team from a place of integrity. .” 33:57 – Why honesty is a great marketing strategy. Make It, Don’t Fake It.

PR 519

PR Marketing Strategy Influence Advice 519

N2Growth Blog

JULY 17, 2024

With the rise of the digital revolution, the Chief Marketing Officer (CMO) role has undergone significant changes. CMOs are no longer limited to traditional roles like branding and advertising. As a result, the customer’s voice has become central to a business’s marketing strategy.

Loyalty 339

Loyalty Advertising Brand Media 339

N2Growth Blog

DECEMBER 18, 2024

When approached with rigor and foresight, a leadership change can strengthen confidence among investors, reassure stakeholders, enhance market credibility, and set a clear path for sustained growth. Overcoming Common Obstacles in CEO Succession CEO succession can encounter significant headwinds if not proactively managed.

CEO 195

CEO Planning Succession Long-term 195

N2Growth Blog

DECEMBER 5, 2024

Strategies for Attracting Top Life Sciences Talent Attracting and retaining top talent requires a compelling employer brand that reflects the organization’s mission, values, and culture. This data-driven approach ensures we match organizations with leaders who are aligned with their strategic vision and culture.

Execution 195

Execution Innovation Leadership Diversity 195

N2Growth Blog

SEPTEMBER 28, 2020

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

Human Resources 476

Human Resources Globalization Resources Diversity 476

N2Growth Blog

JANUARY 17, 2025

From orchestrating integrated sales and marketing strategies to nurturing high-value customer relationships, this role extends well beyond traditional oversight of revenue goals. These proficiencies enable clear, data-driven insights into shifting consumer demands and evolving market conditions.

Long-term 195

Long-term Short-term Execution Loyalty 195

N2Growth Blog

SEPTEMBER 13, 2024

Whether expanding into new markets, managing crises, or driving innovation , they bring insight and clarity, combining data with intuition. Analyzing the Relationship Between Actions and Financial Performance A CEO’s role goes far beyond managing daily operations; it profoundly influences a company’s financial performance.

CEO 360

CEO Company Customer Loyalty Chief Executive Officer 360

N2Growth Blog

DECEMBER 8, 2023

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

Trends 374

Trends Business Model Execution Marketing 374

Leading Blog

MAY 21, 2021

B USINESS is not a discipline, but an endeavor made up of disciplines such as accounting, communications, economics, finance, leadership, management, marketing, operations, psychology, sociology, and strategy. Lesson: The higher one rises in an organization, the more one must be a generalist.

Short-term 431

Short-term Morale Rate of Return Finance 431

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands. Is this something you’re seeing happen more often? Agility is key.

Trends 368

Trends Agility CEO Chief Executive Officer 368

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

Creativity 243

Creativity Business Objectives Marketing Brand 243

Chart Your Course

AUGUST 16, 2021

It is widely believed that every company has several brands to market. The first brand is the product they sell. The third brand is the employer brand or how the public sees the employer, the one in charge of the […]. The second is their company culture and the way it is perceived by the public.

Brand 130

Brand Course Marketing Productivity 130

The Horizons Tracker

JANUARY 23, 2024

A fresh study from Duke University’s Fuqua School of Business sheds light on intriguing dynamics within the labor market strategies of businesses. In contrast, brands that distinguish themselves through their distinctiveness seem inclined to offer higher pay, particularly to employees who embody this uniqueness.

Reputation 114

Reputation Brand Influence Marketing Strategy 114

Let's Grow Leaders

SEPTEMBER 19, 2022

For example, “Yes, it sounds like this project would benefit our marketing strategy. I can certainly prioritize this new marketing project if we can shift the product deadline. In our Courageous Cultures research, 67% of employees said their manager operates around the notion of “this is the way we’ve always done it.”

Power 579

Power Compliance How To Ethics 579

Leading Blog

JULY 23, 2021

Uncertainty is now a workplace norm, and quickly managing new circumstances is a must-have survival and success capability. The biggest challenge most leaders and managers face is deciding what to do when confronted with a new situation. Managing Uncertainty. Managing Me: Managing the Unknown.

Uncertainty 403

Uncertainty Information Restructuring Learning-by-Doing 403

The Horizons Tracker

AUGUST 15, 2023

A recent study from the University of East Anglia has unveiled how Generation Z views online “personal brands” as a critical tool for gaining a competitive advantage in job markets. Consequently, personal branding has emerged as a critical component in achieving career success.

Brand 96

Brand Marketing Self-aware Competitive Advantage 96

Leading Blog

SEPTEMBER 4, 2020

She leveraged her African American beauty products brand Kaleidoscope, to strengthen her community and to help bring more women like her into entrepreneurship. Then there are the social entrepreneurs where the donation is a marketing expense that drives growth. But it does become something of a lifestyle.

Entrepreneur 422

Entrepreneur Brand Open-book Uncertainty 422

N2Growth Blog

DECEMBER 6, 2022

Although digitization has a significant catalytic effect on these processes, a successful diversification strategy would still need a solid basis and a set of scalable growth patterns that could apply to target markets. It will most likely overcome cross-cultural barriers as it expands into new markets.

Execution 387

Execution Banking Bond Diversity 387

Strategy Driven

AUGUST 2, 2024

In today’s crowded market, capturing attention and driving growth is a significant challenge for brands. However, those who excel in strategic marketing thrive. Unlike traditional advertising, content marketing focuses on providing worthwhile content that attracts and retains customers.

Content 89

Content Brand Marketing Audience 89

The Horizons Tracker

MARCH 24, 2024

The study found that when companies announce layoffs, their brand strength typically drops by about 18%. Brand strength tends to recover after around seven weeks. “If, on the other hand, companies send out a lot of PR and CSR messages in parallel with the layoff, this average damage to the brand can be significantly contained.”

Brand 114

Brand PR Reputation Short-term 114

Strategy Driven

JULY 11, 2021

Building an effective marketing strategy should be a priority for all business owners. Whether you’re launching a startup or managing an established SME doesn’t matter. Given its importance on the future of your business, it is very easy to overcomplicate your marketing efforts. it would be crazy to ignore it.

Marketing 120

Marketing Succession Brand Short-term 120

Strategy Driven

OCTOBER 18, 2021

When you run a business it’s crucial that you develop a memorable brand. In a world of similar products, your brand makes you unique. To create a strong brand you’ll need a solid strategy to make progress. These seven tips will help you to create a brand that drives success. Target market research. Brand story.

Brand 115

Brand Audience Content Brainstorming 115

N2Growth Blog

OCTOBER 24, 2023

Finding the right leaders in an industry that demands excellence, strategic vision, and a deep understanding of financial markets can drive success and stay ahead of the competition. In a constantly evolving industry, these leaders can quickly adjust their strategies and approaches to meet changing market conditions.

Finance 418

Finance Execution Leadership Long-term 418

N2Growth Blog

NOVEMBER 29, 2022

In a hiring market like the one we’re currently experiencing, finding a true game-changing leader is extremely challenging. I would caution that size is not always an indicator of success, and more importantly, not a risk mitigator,” said Kelli Vukelic, CEO of N2Growth, a Philadelphia-based management consulting and executive search firm. “A

Execution 397

Execution Chief Operating Officer Brand Class 397

Great Leadership By Dan

MAY 28, 2020

Always challenge your assumptions, especially when entering a new market or consumer segment. History is filled with examples of successful brands that became too complacent and then obsolete. Underwood, Kodak, Walkman, Blackberry, Vertu, and Blockbuster are just some of the brands that now cease to be relevant.

Brand 179

Brand Marketing Price Globalization 179

Strategy Driven

JANUARY 19, 2023

Creating a brand-centric website design is essential for any business looking to establish a strong online presence. We reached out and got tips from a top-rated website design firm in Portland on how to maximize your website design that showcases your brand in a top-tier way. What is a Website Design Service, and How Does it Work?

Brand 121

Brand Tips Audience Goal 121

N2Growth Blog

OCTOBER 5, 2022

Recruiters might also be inclined to let a company’s hiring managers bear the brunt of vetting with little transparency on why this candidate was even selected. When companies partner with N2Growth, they get transparency, including bi-weekly meetings where updates are given on go-to-market activities on behalf of clients.

Execution 396

Execution How To Process Marketing 396

N2Growth Blog

JULY 24, 2024

This momentum propels further as investors, ranging from sizable private capital cohorts to mid-market aficionados, are forging active alliances with service-centric enterprises. Every technological epoch unfurls a fresh array of market needs and possibilities, positioning tech services as a linchpin in this rapid evolution.

Technology 300

Technology Software Maturity Execution 300

N2Growth Blog

JUNE 12, 2024

Today, the CCO oversees various aspects of business operations, such as strategy development, customer relationship management, product development, and crisis management. The CCO offers strategic guidance to the marketing team, aligning its tactics with the organization’s overarching business objectives.

CRM 221

CRM Crisis Management Crisis Trends 221

Lead Change Blog

OCTOBER 11, 2018

We are pleased to present this excerpt from Chapter 4 of: Beyond Sizzle: The Next Evolution of Branding by Mona Amodeo, Ph. Both as employees and customers, younger generations have very different views about the brands they choose. is an innovator and catalyst for transforming organizations into brands that matter.

Brand 225

Brand Commitment Globalization Survey 225

Lead Change Blog

MAY 20, 2016

The research behind what makes those companies get on that list is conducted by the folks at Great Place to Work , who report that 92 percent of employees surveyed at these companies believe that management is transparent in its business practices. The brand suffered, and franchise owners were running around with their hair on fire.

Covey 255

Covey Franchising Self-aware Open-book 255