The Horizons Tracker

JANUARY 23, 2024

A fresh study from Duke University’s Fuqua School of Business sheds light on intriguing dynamics within the labor market strategies of businesses. In contrast, brands that distinguish themselves through their distinctiveness seem inclined to offer higher pay, particularly to employees who embody this uniqueness.

Reputation 115

Reputation Brand Influence Marketing Strategy 115

Strategy Driven

JULY 22, 2024

In today’s competitive market, businesses across various sectors are increasingly seeking unique ways to stand out. Custom packaging solutions have emerged as a vital tool for branding and enhancing customer experience. This is particularly beneficial for niche markets where standing out from the competition is crucial.

Niche Marketing 101

Niche Marketing Marketing Brand Trends 101

The Horizons Tracker

MARCH 24, 2024

The study found that when companies announce layoffs, their brand strength typically drops by about 18%. Brand strength tends to recover after around seven weeks. “If, on the other hand, companies send out a lot of PR and CSR messages in parallel with the layoff, this average damage to the brand can be significantly contained.”

Brand 115

Brand PR Reputation Short-term 115

Strategy Driven

OCTOBER 19, 2024

In today’s ever-evolving business landscape, digital marketing is crucial for achieving success. This change is revolutionary in terms of marketing channels and how businesses analyze and respond to consumer behavior. Companies that leverage white label digital marketing services can effectively extend their capabilities.

Marketing 93

Marketing Strategy Marketing Strategy Audience 93

Let's Grow Leaders

JULY 27, 2017

This month’s festival is about building brand awareness. Our Reflections on the Festival Contributions and Insights on Building an Army of Brand Ambassadors. Aligning Marketing Vision and Management . Top 10 Tips for Successful Internal Branding Efforts Follow David. A Few of My Thoughts on Brand Awareness.

Brand 321

Brand Self-aware Simon Media 321

Lead Change Blog

DECEMBER 16, 2014

We recently published an Aha Amplifier social media enabled eBook called Bryan Kramer & Leadtail On The Influencers Behind The Brands We Love that we’re very excited about. What can we learn from these top digital marketers, and how do we engage and influence them? Brand Champions.

Brand 346

Brand Influence Quinn Media 346

Strategy Driven

SEPTEMBER 27, 2024

The automotive market isn’t what it used to be. Let’s explore the must-know trends that are reshaping the future of the automotive market! Established brands like Tesla have paved the way , but now even legacy carmakers such as Ford and GM are ramping up their electric offerings. That’s why we’ve put together this blog for you.

Automotive 106

Automotive Trends Marketing Agility 106

Great Leadership By Dan

MAY 14, 2020

They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). In the context of the climate crisis, the issue of why we should trust ‘the organisation behind the brand’ regarding their environmental credentials, is vital.

Crisis 290

Crisis Brand Leadership Ethics 290

Modern Servant Leader

JULY 11, 2024

Accordingly, the departments are often titled, “Proposal Management” or “Sales Response” teams. Danelle Morrow Tweet In a recent Forbes article , Morrow suggests a better name for the function is Strategic Response Management. These teams are typically treated as order-takers and reactive organizations.

Marketing 100

Marketing Servant Leader Proposal Leadership 100

Lead Change Blog

AUGUST 9, 2017

We hear so much now about the building and managing of one’s “Personal Brand” as the key to success. You can’t attend a conference without hitting a breakout session helmed by some Personal Brand high priest or priestess. Coca-Cola’s brand is micro-managed by teams of professionals working on nothing else.

Brand 196

Brand Conference Wilde Politics 196

Tanveer Naseer

JANUARY 10, 2024

And he has a framework based on studies in consumer behaviour, behavioural psychology, and marketing analytics that can help any organization become their own version of an experience disruptor. Allen Adamson is an expert in branding, experience creation, and innovation strategy.

Marketing 130

Marketing Advertising Innovation Course 130

Chart Your Course

AUGUST 16, 2021

It is widely believed that every company has several brands to market. The first brand is the product they sell. The third brand is the employer brand or how the public sees the employer, the one in charge of the […]. The second is their company culture and the way it is perceived by the public.

Brand 130

Brand Course Marketing Productivity 130

Strategy Driven

JUNE 25, 2024

The job market is crowded, and the competition is fierce. Getting to Know the Job Market The job market today is highly competitive. To succeed, you need to understand the current trends and demands in the job market. Build a Strong Employer Brand A strong employer brand can set you apart from other companies.

Marketing 101

Marketing Strategy Brand Media 101

Strategy Driven

MARCH 2, 2024

Social media marketing. When used correctly, it can drive engagement, enhance brand awareness, and ultimately boost sales. As for getting it right with social media, there’s one tactic that has emerged as a powerful weapon: influencer marketing. Moreover, digital PR agencies are adept at crisis management.

Influence 86

Influence Media Marketing Strategy 86

Eric Jacobson

SEPTEMBER 4, 2024

For the past 15 years, I have relied on Debbie Laskey’s Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends. Question: What do you believe business leaders should know about the future of marketing? Second, develop a timeline for updating your Blog.

Blog 65

Blog Marketing Leadership Brand 65

Strategy Driven

OCTOBER 30, 2020

Marketing is one of the most important departments in any small business. While your sales derive from the impressions you make with consumers across the world, you’ll find that it’s your marketing team that delivers these impressions, on a regular basis, to the consumers that matter most to you. Marketing goals are also company goals.

Marketing 118

Marketing Tips Team Management 118

Great Leadership By Dan

JUNE 18, 2019

Ruthless prioritization serves you—the CEO, the general manager, the team owner, the person on the hook for the P&L of your business. Everything you decide to do in and for your business—all those hard choices and prioritizing—either reinforces or erodes your brand. Brand should be the North Star to guide you.

Brand 197

Brand P&L Delegation Loyalty 197

Great Leadership By Dan

NOVEMBER 27, 2018

Guest post from Sean Pillot de Chenecey: Brands are built on trust, but in a post-truth world, they have a serious problem when so much of modern life is now defined by mistrust. A weakening of the vital trust connection between brands and consumers is causing enormous problems for businesses. And this genuinely has to go all the way.

Brand 189

Brand Supply Chain Ethics Reputation 189

HR Digest

JULY 28, 2023

In today’s world, having a strong employer brand is not enough. To attract and retain top talent , companies need to focus on employee branding as well. But what is employee branding, and how is it different from employer branding? What is Employee Branding? What is Employee Branding?

Brand 96

Brand Company Reputation Loyalty 96

Strategy Driven

FEBRUARY 29, 2024

In marketing, repetition and ease of recall are critical, and vanity phone numbers tap directly into these psychological drivers. They also provide a sense of familiarity and approachability, which is fundamental in building a customer’s trust in a brand.

Brand 81

Brand Advertising CRM Marketing 81

Strategy Driven

AUGUST 17, 2020

Marketing is one of the most crucial elements of growing any business, whether it’s established or brand new, big or small. Without effective marketing campaigns, all of your hard work goes to waste. The good news is, with the tremendous growth of social media and internet usage, it’s easier than ever to market your brand.

Brand 65

Brand Marketing Audience Media 65

Strategy Driven

AUGUST 27, 2020

Entrepreneurs understand the importance of strong and consistent branding. Whether it’s your artwork, tone of voice, marketing materials, or storytelling; each part of your brand must be handled with care. Brand management software can help your company to organize your brand assets, and to manage your reputation.

Brand Management 69

Brand Management Software Brand Merchandising 69

Strategy Driven

MARCH 10, 2021

What is Influencer Marketing Anyway? When someone uses influencer marketing , it means that they’re partnering up with someone who already has a sizable audience. Evidently, you have to choose influencers who you think will appreciate your product or brand and will want to sing its praises. What are Brand Advocates?

Brand 65

Brand Influence Marketing Word of Mouth Marketing 65

Strategy Driven

JANUARY 19, 2023

Creating a brand-centric website design is essential for any business looking to establish a strong online presence. We reached out and got tips from a top-rated website design firm in Portland on how to maximize your website design that showcases your brand in a top-tier way. What is a Website Design Service, and How Does it Work?

Brand 125

Brand Tips Audience Goal 125

Strategy Driven

NOVEMBER 16, 2022

Agencies like Seattle Marketing Agency are dedicated to the growth of companies and can create customized marketing strategies to achieve this goal. In addition, they can make and implement social media, mobile advertising, and content for your brand. They conduct market research. They can advertise on mobile devices.

Marketing 98

Marketing Advertising Marketing Strategy FAQ 98

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

Creativity 243

Creativity Business Objectives Marketing Brand 243

Strategy Driven

JANUARY 25, 2024

Thriving in the ever-shifting business landscape demands effective management and the deployment of innovative strategies. From the boardroom to the frontlines, businesses must continually adjust to changing market dynamics and evolving consumer preferences.

Tactics 102

Tactics Sample Loyalty Management 102

Strategy Driven

OCTOBER 18, 2021

When you run a business it’s crucial that you develop a memorable brand. In a world of similar products, your brand makes you unique. To create a strong brand you’ll need a solid strategy to make progress. These seven tips will help you to create a brand that drives success. Target market research. Brand story.

Brand 119

Brand Audience Content Brainstorming 119

N2Growth Blog

SEPTEMBER 13, 2024

They are the bridge between departments, weaving the voice of the customer into every touchpoint and interaction, ultimately positioning the organization for market success. Brand Management: A solid background in building and nurturing a brand that truly connects with customers and reflects the company’s core values.

Diversity 195

Diversity Long-term Loyalty Brand 195

Strategy Driven

NOVEMBER 27, 2022

As a business, marketing can be a highly effective tool and can have many uses. For businesses nowadays, having a marketing strategy, budget, and team to execute it successfully is key. There are many ways that a business can benefit from marketing. Marketing does more than just appeal to your targeted audience.

Marketing 95

Marketing Marketing Strategy Reputation Brand 95

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382

Brand Brand Management Blog Media 382

Strategy Driven

DECEMBER 7, 2021

If you’re not already on YouTube train and making the most of video marketing for your business, then you need to get a move on and get involved before your business gets left behind. Video is often overlooked by brands, but not making use of it, is a mistake. Increase Your Brand Awareness. Video Is More Engaging.

Video 105

Video Brand Content Marketing 105

Strategy Driven

JULY 11, 2021

Building an effective marketing strategy should be a priority for all business owners. Whether you’re launching a startup or managing an established SME doesn’t matter. Given its importance on the future of your business, it is very easy to overcomplicate your marketing efforts. it would be crazy to ignore it.

Marketing 121

Marketing Succession Brand Affiliate Marketing 121

Strategy Driven

NOVEMBER 19, 2021

What does branding mean? A brand refers to ‘a person’s perception of a product, service, experience, or organization,’ ( Emotive Brand, 2021 ). Branding refers to the actions which you take to develop your brand. Why is branding so important? Activist Brands. Immersive Branding.

Brand 103

Brand Trends Audience USP 103

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Some companies brand exceedingly well.

Brand 260

Brand P&L Human Resources Brand Management 260

Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

Marketing 101

Marketing Career Trends Advertising 101

Strategy Driven

NOVEMBER 13, 2022

When you build your own brand, such a large amount of time, energy and money are at stake. You have to ensure that you push your brand to the top of the market, attracting enough customers while making enough profit to warrant your constant dedication. Create A Brilliant Website. Get On Social Media & Sponsor An Influencer.

Brand 99

Brand Advertising Media Audience 99