Brand Management Operations 
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
N2Growth Blog
DECEMBER 4, 2024
The digital revolution has fundamentally reshaped how businesses operate and engage with customers. Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management.
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N2Growth Blog
OCTOBER 25, 2024
A COO’s role is integral to any enterprise’s success, serving as the right hand to the CEO and ensuring the seamless functioning of business operations. The COO is often tasked with translating strategy into action, leading critical functions ranging from operations and finance to sales and marketing.
Leading Blog
AUGUST 19, 2013
As much as people love to over-complicate the topic of branding, simply put, a brand is a promise of value. The most successful brands - the ones I call Mindshare Brands - are those that deliver or over-deliver on that value promise consistently over the long haul. Manage collaboration with the proper tools.
N2Growth Blog
FEBRUARY 28, 2011
Poor Branding : A poor brand generally means leadership has failed. Brands fall into decline for only one reason – leaders have abdicated their responsibility and in turn have eroded brand equity, and failed to deliver on the brand promise. Flawed Strategy : A flawed strategy simply reveals weak leadership.
N2Growth Blog
AUGUST 23, 2010
This is the definition of presence, and it is only when we operate in the present that real creativity, growth and innovation occur. Operating in excess of that threshold will cause increased stress, lack of attention to detail and errant decisioning. Is your rubber-band stretched so tight that it’s about to snap?
N2Growth Blog
AUGUST 22, 2010
The harsh reality is that great numbers of leaders continue to operate in a vacuum by sequestering themselves away in the corner office and attempting to lead from afar. So the real question is this…how does a CEO get to the point of being so disconnected from operations that he or she just doesn’t have a clue?
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