Brand Management Operations 
Leading Blog
AUGUST 19, 2013
As much as people love to over-complicate the topic of branding, simply put, a brand is a promise of value. The most successful brands - the ones I call Mindshare Brands - are those that deliver or over-deliver on that value promise consistently over the long haul. Manage collaboration with the proper tools.
N2Growth Blog
FEBRUARY 28, 2011
Poor Branding : A poor brand generally means leadership has failed. Brands fall into decline for only one reason – leaders have abdicated their responsibility and in turn have eroded brand equity, and failed to deliver on the brand promise. Flawed Strategy : A flawed strategy simply reveals weak leadership.
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N2Growth Blog
DECEMBER 4, 2024
The digital revolution has fundamentally reshaped how businesses operate and engage with customers. Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management.
N2Growth Blog
AUGUST 23, 2010
This is the definition of presence, and it is only when we operate in the present that real creativity, growth and innovation occur. Operating in excess of that threshold will cause increased stress, lack of attention to detail and errant decisioning. Is your rubber-band stretched so tight that it’s about to snap?
N2Growth Blog
AUGUST 22, 2010
The harsh reality is that great numbers of leaders continue to operate in a vacuum by sequestering themselves away in the corner office and attempting to lead from afar. So the real question is this…how does a CEO get to the point of being so disconnected from operations that he or she just doesn’t have a clue?
N2Growth Blog
OCTOBER 28, 2010
Anyone paying attention to current events has recently witnessed that it doesn’t really matter whether you’re a politician, investment banker, CEO, or just an average citizen, when it comes to making a simple decision, managing a crisis, or attempting to exploit an opportunity, timing is everything.
N2Growth Blog
SEPTEMBER 13, 2024
Understanding the Role of a Chief Experience Officer The Chief Experience Officer (CXO) might not have the same name recognition as a CEO or CFO, but their influence is felt across every aspect of a company’s strategy and operations. This shows their dedication to creating a culture where every customer feels respected and valued.
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