Competitive Advantage from the Bottom of the Pyramid
LDRLB
SEPTEMBER 12, 2013
Prahalad , the brilliant management guru. Instead, Prahalad introduces a new framework, the 4 As – Awareness, Access, Affordability and Availability. The conglomerate is one of the top TV suppliers in Brazil and its unique strategy has led to tremendous brand equity. Strategy bottom of the pyramid prahalad strategy'
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