N2Growth Blog

JULY 31, 2024

The Evolution of CMO Responsibilities in the Digital Era The digital age has undeniably redefined the roles and responsibilities of a Chief Marketing Officer (CMO ). In the pre-digital era, a CMO focused on traditional marketing channels such as television, radio, and print to convey a consistent brand message.

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N2Growth Blog

SEPTEMBER 5, 2024

Let’s be brutally honest: if you’re a CMO still clinging to outdated hiring practices and marketing strategies, it’s time to wake up or step aside. The marketing world is moving at warp speed, and those who don’t know how to actually harness AI are getting left in the dust. The real players aren’t where you think they are.

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Marketing Brand Marketing Strategy Tools 374

N2Growth Blog

NOVEMBER 19, 2024

The role of the Chief Revenue Officer has become increasingly pivotal for organizations seeking to drive sustainable growth and stay ahead in competitive markets. By integrating insights from various departments, they create a unified vision that resonates with customers and adapts to market dynamics.

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Long-term Diversity Execution Objective 367

Leading Blog

JANUARY 16, 2023

C HALLENGER BRANDS know what it means to fight their way to success. Challenger brands can’t spend their way to success with big ad campaigns like the category leaders. Instead, they start with a strong business strategy and an acute understanding of who they are as a brand. As true underdogs, it’s the only option they have.

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Brand Advertising Marketing Strategy Competitive Advantage 342

Leading Blog

FEBRUARY 5, 2020

The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share.

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Marketing Leadership Brand Audience 317

Lead Change Blog

AUGUST 30, 2019

In fact, they remain one the of marketing channels via which I find my most valuable contacts. I’ve been to hundreds over the years, but it’s only been within the last few months that I’ve realised the importance of the personal brand at such events. Here’s five super-simple tips for creating your own successful personal brand.

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Brand Tips Succession Audience 275

Leading Blog

MAY 6, 2019

A BRAND properly conceived is more than a marketing activity. Your brand is your North Star as Lindsay Pedersen defines it in Forging an Ironclad Brand. An Ironclad brand is one that unleashes your competitive advantage. An Ironclad brand is one that unleashes your competitive advantage. It must be big.

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Brand Competitive Advantage Sharpe Strategy 255

N2Growth Blog

OCTOBER 25, 2024

The COO is often tasked with translating strategy into action, leading critical functions ranging from operations and finance to sales and marketing. Leaders who can inspire diverse teams, embrace technology, and maintain an innovative mindset will be crucial in navigating the complexities of global markets.

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COO Process Emotional Intelligence Operations 374

Lead Change Blog

JUNE 12, 2018

It’s another new must-use fad to succeed in the digital marketing world of 2018. Almost, although thought leadership has been at the forefront of successful content marketing for several years. The chances are you’ve already read articles which were planned using the process of thought leadership marketing. So what is it? ‘By

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Marketing Leadership B2C Brand 238

Lead Change Blog

SEPTEMBER 25, 2018

In this month’s post, I consider the impact of change on your organisation’s brand. In any economy — local, regional, or national — your brand is everything. However, does your brand work for you, or against you? If your company grows, what do you gain or stand to lose by changing your brand? My view was clear.

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Chartered Management Institute

JANUARY 28, 2025

Some of this might stem from exposure to influencer culture, but perhaps this younger generation also see how personal branding can provide opportunity in uncertain economic times, a lesson consultants of all ages can apply to thrive in their careers. Ranjit warns against pursuing work that drains your energy.

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Brand Consultative Tips Management 119

Great Leadership By Dan

MAY 14, 2020

(They relate to what I termed ‘reputation capital’ in my first book ‘The Post-Truth Business’ regarding whether a brand is ‘trustworthy, reliable and competent’). In the context of the climate crisis, the issue of why we should trust ‘the organisation behind the brand’ regarding their environmental credentials, is vital.

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Crisis Brand Leadership Ethics 223

The Horizons Tracker

MARCH 27, 2025

In recent years, iRobots Roomba has made significant gains, capturing 20% of the vacuum cleaner market and taking on well-established names like Hoover, Dyson, and Black & Decker. The study focuses on how newer brands can compete with legacy brands in categories where innovation is valued.

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Brand Innovation Reputation Participative 64

Women on Business

MAY 1, 2019

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Brand 240

Brand Marketing 240

Sales Wolf Blog

DECEMBER 8, 2024

This skill goes well beyond intuition; it combines experience, strategic insight, and an acute awareness of market dynamics, customer behaviors, and organizational pressures. Connecting the Dots : Business Acumen Capacity involves synthesizing data, insights, and experiences to make sense of complex situations.

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Let's Grow Leaders

JULY 30, 2014

Name Your Brand. Begin with few word branding statement that describes your unique brand. To do it well takes a bit more of a time investment, but if I were in the job market I would go this route. So ditch the old-school approach and leverage the latest technology to make your resume pop. 5 Ways to Make Your Resume Pop.

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Creativity Brand Career Video 486

Joseph Lalonde

DECEMBER 11, 2022

Brand authenticity can refer to your personal or business brand. With brand authenticity, your consumers believe that you are genuine in the values you represent and your products and services. Authenticity is necessary for the building of a brand strategy that’s cohesive. BRAND CONCEPT. Use Video Marketing.

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Brand Tips Video Media 177

Leading Blog

JUNE 23, 2023

In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” The authors highlight a wide variety of examples of nondisruptive-market-creating innovations to help expand our view of innovation. Look beyond the existing market and environment.

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Disruptive Innovation Blue Ocean Strategy Innovation Brand 364

Joseph Lalonde

NOVEMBER 24, 2021

In my book How People Become Famous, I analyze the recipes for success of twelve personalities – the “Geniuses of Self-Marketing” – from Albert Einstein, Arnold Schwarzenegger, Karl Lagerfeld, Andy Warhol, and Oprah Winfrey to Kim Kardashian. Don’t forget to cluck […].

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Brand Marketing Books Succession 228

Rich Gee Group

MAY 3, 2023

Enter the Brand Ambassador – the ‘SuperFan’ who loves your product or service and actively promotes it to their network. We've compiled a step-by-step guide to help you turn your happiest clients into bona fide Brand Ambassadors. Get ready to unlock the power of word-of-mouth marketing and take your business to new heights!

Brand 195

Brand Word of Mouth Marketing Loyalty Merchandising 195

N2Growth Blog

JULY 17, 2024

With the rise of the digital revolution, the Chief Marketing Officer (CMO) role has undergone significant changes. CMOs are no longer limited to traditional roles like branding and advertising. As a result, the customer’s voice has become central to a business’s marketing strategy.

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N2Growth Blog

JANUARY 15, 2025

This can bolster retention, elevate employer branding, and solidify a companys position as a destination for top talent. The Chief Employee Experience Officer harnesses these tools and emerging trends to meet employees where they are, ensuring the organization remains agile and relevant in a competitive labor market.

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Absenteeism Diversity Execution Strategic Planning 221

N2Growth Blog

SEPTEMBER 13, 2024

They are the bridge between departments, weaving the voice of the customer into every touchpoint and interaction, ultimately positioning the organization for market success. Brand Management: A solid background in building and nurturing a brand that truly connects with customers and reflects the company’s core values.

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Diversity Long-term Loyalty Brand 360

Leading Blog

DECEMBER 25, 2024

Revenge of the Tipping Point : Overstories, Superspreaders, and the Rise of Social Engineering by Malcolm Gladwell - (October 2024) Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

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Books Tips Globalization Decentralization 309

Let's Grow Leaders

NOVEMBER 19, 2021

31:07 – How effective leaders can use PR for their organization, brand, or team from a place of integrity. 33:57 – Why honesty is a great marketing strategy. .” 19:06 – Why leaders embrace problems. 20:39 – Nobody is perfect and how to find the values and take responsibility for your leadership.

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PR Marketing Strategy Influence Advice 519

Women on Business

APRIL 21, 2018

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Brand 247

Brand Media Marketing Career 247

N2Growth Blog

DECEMBER 5, 2024

Strategies for Attracting Top Life Sciences Talent Attracting and retaining top talent requires a compelling employer brand that reflects the organization’s mission, values, and culture. This data-driven approach ensures we match organizations with leaders who are aligned with their strategic vision and culture.

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Execution Innovation Leadership Diversity 195

N2Growth Blog

FEBRUARY 6, 2014

Brand/Engagement. Organizational/market/self awareness. Branding & Identity CEO Profiles Leadership Miscellaneous bad ceos CEO CEO Coaching chief executive magazine Mike Myatt N2growth what makes a good ceo' Values/Vision/Culture. Leading change/disrupting mediocrity. Adaptive creative thinking and problem solving.

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CEO Chief Executive Officer Self-aware Magazine 406

N2Growth Blog

JULY 26, 2017

Don’t get me wrong, true thought leaders still exist; they are just far fewer in number than all the marketing hype would lead you to believe. Let me begin by stating that authentic thought leaders, the real deals, are not created via great marketing and PR alone. What is a thought leader? They are not the posers, but the players.

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Leadership Constraint Disruptive Innovation PR 303

Let's Grow Leaders

SEPTEMBER 29, 2014

“Set a specific revenue goal and break down which markets your income will come from.” A- Authenticity: Identify your values, operating principles and define your brand. More awkwardly, the truth is that I can’t attribute any of my early success to S.M.A.R.T. I worked really hard. Ask yourself: What do I most value?

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N2Growth Blog

JANUARY 17, 2025

From orchestrating integrated sales and marketing strategies to nurturing high-value customer relationships, this role extends well beyond traditional oversight of revenue goals. These proficiencies enable clear, data-driven insights into shifting consumer demands and evolving market conditions.

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Long-term Short-term Execution Loyalty 195

N2Growth Blog

DECEMBER 18, 2024

When approached with rigor and foresight, a leadership change can strengthen confidence among investors, reassure stakeholders, enhance market credibility, and set a clear path for sustained growth. The right candidate should embody the core principles that define the companys ethos and brand promise.

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CEO Planning Succession Long-term 195

N2Growth Blog

DECEMBER 8, 2023

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

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Trends Business Model Execution Marketing 374

Leading Blog

DECEMBER 11, 2020

Other brands used saleswomen to merely sell products; thanks to my mother’s training program, her salespeople taught customers how to use her products to look their best. He wanted to build Estée Lauder into the General Motors of the beauty business, “with multiple brands, multiple product lines, and multidimensional distribution.”.

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Company Committee Sample Tactics 426

The Horizons Tracker

JANUARY 23, 2024

A fresh study from Duke University’s Fuqua School of Business sheds light on intriguing dynamics within the labor market strategies of businesses. In contrast, brands that distinguish themselves through their distinctiveness seem inclined to offer higher pay, particularly to employees who embody this uniqueness.

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Reputation Brand Influence Marketing Strategy 114