Brand, Marketing, Nalebuff and Process

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Why Your Company Should Partner with Rivals

Harvard Business Review

MARCH 12, 2012

Recently the CEO of a very well known consumer brand nearly scared the wits out of me. The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger. Here's how and why this matters to you.

Co-Opetition

Co-Opetition Company Brandenburger Game Theory

Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

FEBRUARY 10, 2014

It turns out, where there is money to be made, self-interest prevails, thus trumping cooperation in the process. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. As management professors Adam M. Brandbenburger and Barry J.

Co-Opetition

Co-Opetition Nalebuff Licensing Cooper

Leadership Digital

Why Your Company Should Partner with Rivals

Use Co-opetition to Build New Lines of Revenue

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