Harvard Business Review

MARCH 8, 2011

It is not about the potential destruction of a luxury goods brand. Bernard Arnault has a proven track record of building luxury goods brands and creating financial value for a multitude of luxury product lines. He would not sacrifice the long-term value of the Hermès brand for short-term profits. That is not what he does.

Ramaswamy 15

Ramaswamy Supply Chain Brand Short-term 15

Harvard Business Review

JUNE 12, 2013

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." In others, marketers were still adamant that segmentation was the only way to go, but couldn''t explain its benefits.

Ramaswamy 10

Ramaswamy Levitt Prahalad Christensen 10

Harvard Business Review

MAY 7, 2018

By Sridhar Ramaswamy, Senior Vice President of Ads & Commerce, Google. Advertisers, in particular, should be able to see where ads are shown and control the types of placements that are appropriate for their brand. Time Is of The Essence: How Leading Marketers Match Messages to the Right Moments. And we aren’t alone.

Advertising 9

Advertising Content Ramaswamy Marketing 9