Leading Blog
JULY 26, 2021
O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” A brand renegade makes huge changes that everyone else turns their heads to notice. A brand renegade makes huge changes that everyone else turns their heads to notice. Instead, we focused on our brand and how to flip the script on growing a business.
Leading Blog
SEPTEMBER 2, 2019
William Ammerman states in The Invisible Brand , “ AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”. For better or worse, the invisible brand is with us, and we have come to depend on it.
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N2Growth Blog
DECEMBER 4, 2024
The digital revolution has fundamentally reshaped how businesses operate and engage with customers. Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management.
Leading Blog
MARCH 20, 2018
I T WOULD SEEM that it would go without saying that your culture and your brand should be one and the same. the way we do things around here”)—and your brand or brand identity, how your organization is understood by customers and other stakeholders.”. It is difficult to transform your culture to define your brand.
Great Leadership By Dan
JUNE 7, 2018
But one angle that hasn't yet been covered is the brand-inspired cultural revolution he led inside the organization. Given the state of internal affairs at the company, it’s no wonder the Ford brand was struggling on the outside. and then working as one team to deliver on those, as a Fortune article explains.
N2Growth Blog
OCTOBER 25, 2024
A COO’s role is integral to any enterprise’s success, serving as the right hand to the CEO and ensuring the seamless functioning of business operations. The COO is often tasked with translating strategy into action, leading critical functions ranging from operations and finance to sales and marketing.
Let's Grow Leaders
SEPTEMBER 29, 2014
A- Authenticity: Identify your values, operating principles and define your brand. I worked really hard. But, I’ll admit, I didn’t write down a single goal. I kept assuring my husband I was planting bulbs. T- Transformation : Identify who or what will be transformed as a result of your efforts.
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