Brand, Operations and Ramaswamy - Leadership Digital

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Operations

Ramaswamy

Open Innovation: co-creation, and intrapreneurship

Innovation Excellence

APRIL 14, 2020

Previously he ran Icon Medialab’s brand consultancy arm in Sweden. Before he joined Icon, Nicholas had his own branding consultancy in the UK, was a director of a design group and was an account director in an advertising agency. He shares with us his thoughts on open innovation, brands co-creation, and intrapreneurship.

Innovation

Innovation Open-book Brand Ramaswamy

A New Framework for Customer Segmentation

Harvard Business Review

JUNE 12, 2013

For us, this exchange was the culmination of a reflection that had started in the classroom and in client engagements, where we were finding an increasing disconnect between telling people about segmentation, targeting and positioning on the one hand, and about the increasing shift of control from brands to consumers, on the other.

Ramaswamy

Ramaswamy Levitt Prahalad Christensen

Webinars

The Hidden Skills That Separate Good Leaders from Great Ones

MORE WEBINARS

Open Innovation: co-creation, and intrapreneurship

A New Framework for Customer Segmentation

Webinars

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