What Not to Do When Business Sours
LDRLB
SEPTEMBER 12, 2012
When I was a CEO, I managed to squirrel away a “rainy day” fund for nasty business blips. Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. Fortunately, in the social media world, massive budgets aren’t required to engage consumers. At best, they are managers.
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