In the CEO Afterlife

SEPTEMBER 3, 2012

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. At best, they are managers.

Short-term 232

Short-term Long-term Advertising Hammer 232

LDRLB

SEPTEMBER 12, 2012

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. At best, they are managers.

Short-term 161

Short-term Long-term Budgeting Hammer 161

Harvard Business Review

DECEMBER 30, 2016

In our most recent Breakthrough Innovation Report , Taddy Hall and I cite that 49 percent of the growth in U.S. So in an entrepreneurial fashion and with minimal budget, Steve and Carl created Ball Park Angus hot dogs after a casual “what if” conversation with Mike Clabby, the lead food scientist.

Brand 10

Brand Hammer Advertising Budgeting 10

Harvard Business Review

APRIL 27, 2015

Can you think of any business topic that’s been hotter for longer than innovation? In a McKinsey poll , 94% of the managers surveyed said they were dissatisfied with their company’s innovation performance. And yet when it comes to innovation, the gap between aspiration and accomplishment seems as big as ever.

Innovation 8

Innovation Company Engineering Supply Chain 8

Harvard Business Review

JANUARY 14, 2016

Nineteen days later, as rescue crews grew desperate, a 24-year-old field engineer named Igor Proestakis decided to travel to the site with what he hoped was a breakthrough idea: using a particular drilling technology, called cluster hammers, to cut through the collapsed rock. Innovation in Cities. Insight Center.

Engineering 8

Engineering Project Benchmarking Hammer 8