In the CEO Afterlife

SEPTEMBER 3, 2012

Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. I think there is a case to be made when a campaign isn’t working – it is better to stop that advertising, stop putting good media money into bad creative and start working on something better. At best, they are managers.

Short-term 232

Short-term Long-term Advertising Hammer 232

Harvard Business Review

DECEMBER 30, 2016

More often than not, these brands are small not because they can’t grow, but because there aren’t enough financial resources and leadership mindshare left over to truly explore their upside. This is in keeping with the Japanese proverb, “The nail that sticks out gets hammered down.”

Brand 10

Brand Hammer Advertising Budgeting 10

Strategy Driven

DECEMBER 18, 2017

Is it more important to create a better designed circuit board or website, or to keep to the development costs within the budget set by upper management? It’s important that the team leader embraces diversity in the ranks and does not see a culture developing where people who are different get hammered down until they conform.

Team 64

Team Hammer Software Project 64

Harvard Business Review

APRIL 27, 2015

In our experience, it can take several months for a company to hammer out its defini­tion of innovation. Leadership: the percentage of executive time that gets devoted to mentor­ing innovation projects, and 360-degree survey results that reveal the extent to which execu­tives are exhibiting pro-innovation behaviors. .”

Innovation 8

Innovation Company Engineering Supply Chain 8