In the CEO Afterlife

SEPTEMBER 3, 2012

When I was a CEO, I managed to squirrel away a “rainy day” fund for nasty business blips. Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. Fortunately, in the social media world, massive budgets aren’t required to engage consumers. At best, they are managers.

Short-term 232

Short-term Long-term Advertising Hammer 232

LDRLB

SEPTEMBER 12, 2012

When I was a CEO, I managed to squirrel away a “rainy day” fund for nasty business blips. Having come out of a consumer goods background, I’ve seen many a case of cuts to the advertising budget. Fortunately, in the social media world, massive budgets aren’t required to engage consumers. At best, they are managers.

Short-term 161

Short-term Long-term Budgeting Hammer 161

Harvard Business Review

MARCH 20, 2017

A strong, transparent, and trust-driven culture plays a central role in driving a scale-down decision and in managing the process as the it unfolds. Hammering home the point, the client added, “It’s probably a good time to terminate our contract.” Managing Cash. Home Run Media’s Turning Point.

Media 8

Media Hammer Software Company 8

Strategy Driven

DECEMBER 18, 2017

Is it more important to create a better designed circuit board or website, or to keep to the development costs within the budget set by upper management? It’s important that the team leader embraces diversity in the ranks and does not see a culture developing where people who are different get hammered down until they conform.

Team 64

Team Hammer Software Project 64

Harvard Business Review

FEBRUARY 6, 2017

” He told me he regularly said no — to more staff, to bigger marketing budgets, to additional equipment. While this belief is true at times, it leads us to underuse our creativity and our determination to work with what we have. Without a larger marketing budget, sales will drop. His answer blew me away.

Creativity 8

Creativity Budgeting IPO Merchandising 8

Harvard Business Review

JANUARY 14, 2016

Nineteen days later, as rescue crews grew desperate, a 24-year-old field engineer named Igor Proestakis decided to travel to the site with what he hoped was a breakthrough idea: using a particular drilling technology, called cluster hammers, to cut through the collapsed rock. Insight Center. Innovation in Cities.

Engineering 8

Engineering Project Benchmarking Hammer 8

Harvard Business Review

APRIL 27, 2015

In a McKinsey poll , 94% of the managers surveyed said they were dissatisfied with their company’s innovation performance. Over the past two decades, we’ve led dozens of innovation projects and have talked to thousands of managers about the challenge of building a high-performance innovation “engine.”

Innovation 8

Innovation Company Engineering Supply Chain 8