Remove Budgeting Remove Creativity Remove Hammer Remove Technology
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Big-Project Engineers Have to Deal with Too Much Red Tape

Harvard Business Review

Nineteen days later, as rescue crews grew desperate, a 24-year-old field engineer named Igor Proestakis decided to travel to the site with what he hoped was a breakthrough idea: using a particular drilling technology, called cluster hammers, to cut through the collapsed rock. Would they be more open to new ideas?

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When (and Why) to Pay for Tweets

Harvard Business Review

Now we spend a significant portion of our marketing budget on paid social ads, drafting and placing hundreds every month in multiple languages. You already know they work, taking the guesswork out of the creative process. My company was an early adopter, purchasing our first social ads in 2012.