Strategy Driven

SEPTEMBER 14, 2020

Understandably so, when you are launching a venture with limited time and budget, it’s easy to fall in the trap of automated solutions. If you lack the skill set to tackle digital marketing and sales tasks, it’s important to remember that a tool that is easy to use doesn’t make you an expert. You can’t track everything.

Tools 130

Tools Outsourcing Marketing Content 130

Harvard Business Review

DECEMBER 7, 2011

That's the finding from our recent research, forthcoming in the Journal of Marketing Research , which reveals a surprising fact about retail assortments: Consumers who are offered a richer array of relevant choices in a given product category grow engaged and interested in quality and are prepared to stretch their budget accordingly.

Productivity 15

Productivity Products Retail Price 15

Harvard Business Review

FEBRUARY 6, 2017

” He told me he regularly said no — to more staff, to bigger marketing budgets, to additional equipment. But, as Mike’s employees learned, hearing “no” can help boost us toward our goals. Without a larger marketing budget, sales will drop. Most of us don’t like to be told no.

Creativity 8

Creativity Budgeting IPO Merchandising 8

Harvard Business Review

AUGUST 11, 2014

But for businesses seeking to market through social media channels  in real-time and with detailed reporting  native social ads represent a uniquely promising new frontier. Now we spend a significant portion of our marketing budget on paid social ads, drafting and placing hundreds every month in multiple languages.

Advertising 9

Advertising Media Audience Follow-up 9

Harvard Business Review

APRIL 27, 2015

By now, your company probably has a new busi­ness incubator, an idea wiki, a disciplined process for mining customer insights, an awards program for successful innovators, and maybe even an outpost in Silicon Valley—all fine ideas—and yet, most likely, it still struggles to meet its growth goals and seldom thrills its customers.

Innovation 8

Innovation Company Engineering Supply Chain 8

Harvard Business Review

NOVEMBER 9, 2018

Moreover, China’s subsidies are shielded by unpublished government budgets, internal instructions, oral directives, and a law that allows commercial information to be treated as “state secrets.” While the ministers have not yet agreed on tools to achieve these goals, their accord to pursue them is promising.

Proposal 10

Proposal Technology Hammer Policies 10