Strategy Driven

SEPTEMBER 14, 2020

Unfortunately, for solo entrepreneurs, technology serves a dual purpose, acting both as a fit-for-purpose tool and an advisor. Understandably so, when you are launching a venture with limited time and budget, it’s easy to fall in the trap of automated solutions. But remember that technology doesn’t make you an expert!

Tools 131

Tools Outsourcing Marketing Content 131

Harvard Business Review

AUGUST 11, 2014

Now we spend a significant portion of our marketing budget on paid social ads, drafting and placing hundreds every month in multiple languages. Not only are engagement rates bound to plummet if you hammer users on their home turf with repetitive messaging, but you may end up losing more business than you gain.

Advertising 9

Advertising Media Audience Follow-up 9

Harvard Business Review

NOVEMBER 9, 2018

They are also discussing ways to prevent China from forcing Western companies to transfer technology to Chinese firms. Moreover, China’s subsidies are shielded by unpublished government budgets, internal instructions, oral directives, and a law that allows commercial information to be treated as “state secrets.”

Proposal 10

Proposal Technology Hammer Policies 10